Mohammed Imran’s menswear apparel symbol earns a month’s worth of incomes during Flipkart’s Big Billion Days Sale each year. This year, the brand’s auctions were 2x compared to last year.” The Big Billion Days is a huge opportunity. We are able to expand our purchaser footprint readily over this period. Flipkart, for its part, pushes out branding and sell which enable buyers to discover firebrands like ours ,” says Imran.
Like most Flipkart vendors, Imran and his unit started cookings well ahead of time in June to ensure that they were well-stocked. To ensure the safety of employees and clients, the label restriction depot accessibility to only those who were authorised.” By implementing all the safety etiquettes and preparing for the sale period well in advance, we “ve managed to” accomplish over lakh guilds on time and safely in five days ,” says Imran, beaming with pride.
The alteration to online selling
Imran is a second-generation entrepreneur from Tirupur, which “ve earned” the moniker of knitwear capital of India. Their own families owns a garment manufacturing equipment and has been in the men’s clothing business for the last 30 times. This was Imran’s opening into the trials of entrepreneurship and the workings of the textiles sector.” Early on, I learnt how sales didn’t immediately translate into better cash flows since one had to constantly follow up for remittances to be made. I realised how challenging it was to build a brand offline. But, at the same time, I also saw how without fixing myself in the market, it would be impossible to get distributors on board .”
As someone who always wanted to go beyond simply overseeing his family business, Imran felt he was stuck in a catch-2 2 statu. It was while attending his graduation that his professors explained how online selling was changing the market dynamics.” It was my moment of truth. At that instant, I knew I had a way to build a brand of my own .”
But Imran had no peers or parties from the industry who could teach him about improving a label online. Those who did have the expertise did little to help even when the young entrepreneur reached out, shares Imran. But he was determined.
After completing his graduation in 2015, Imran launched Maniaclife, an online men’s wear firebrand on Flipkart.” From whatever research I could do as a 21 -year-old, I came to the conclusion that Flipkart had the best market share in the fashion category .” The initial daytimes as a first-time entrepreneur weren’t a bed of roses in spite of the fact that Imran was selling the products “thats been” manufactured in-house by his family-owned business.” My family was not open to exploring an online business. When I broached the topic of opening an online business they were reluctant and do not think that I could do well in this space. In fact, during the course of its initial dates when I get very few successions, they insisted that I fell the relevant recommendations and follow the business offline. They did not realise any appraise in may proceed with the online business .”
Growing a business into a brand
However, help came in the form of Flipkart’s vendor support services.
” The team was instrumental in house the business from scratch. In addition to helping me understand the basics and car-mechanics of online selling, Flipkart provided us with reports on the analysis of marketings, price recommendations which helped in shaping changes to procurement and pricing. In addition, they ideated with us and encouraged us to schedule seasonal concoctions for better marketings ,” says Imran.
All this helped him build the business from the ground up. It was just a matter of a few months when the fiats began to grow steadily and the online marketings graph began to see an uphill clamber. The noticeable contribution of auctions attained through Flipkart was instrumental in weeding away doubts concerning the value of online selling for Imran’s family and also ramping up Maniaclife’s commodity portfolio.
” When I started my business, I used to only sell t-shirts. But over the years, with the help and guidance from Flipkart, I expanded my categories to track-pants, shirts, sweatshirts, casings and more to generate more marketings and captivate more patrons. We reputed if purchasers buy t-shirts from us, it meets even more sense if we expand and likewise sell other pieces so that they can buy other commodities from us as well ,” shares Imran. Operating a business in the fast-fashion category means they need to be on top of reforming client likings. Now, the market business analysis and intelligence provided by Flipkart helped them retain a invoice on the changing likings in trends and make changes accordingly.” The grocery intellect backing from Flipkart has not only directly impacted the sales representations but likewise helped them build a stronger brand .”
Today Maniaclife has created a spirit as a curated street symbol.” Our USP is that we have enormous concoctions at an inexpensive price pitch. Our motto has always been to make sure we have loyal customers. The fact that we have over 1 lakh positive reviews and rating for our best selling t-shirt speaks for the brand ,” says Imran. He supplements,” This purchaser feedback is a key advantage that only online selling promotes. If I were to pursue offline business and needed to understand customer feedback of my commodities, I needed to rely on a complicated dispersed direct and there wouldn’t be any road to check the authenticity of the feedback. But, in online selling, it is transparent .”
Having substantiated a symbol existence in the casual wear category, Maniaclife is now looking towards exploring sportswear and knitwear.” With more and more purchasers moving towards knitwear, we want to capitalize on this. Not to mention that Tirupur is the knitwear hub for India, so this will be our persuasivenes ,” says the young entrepreneur.
A 24 -year-old Hiren Lathiya felt the future was e-commerce. Six years later, on Flipkart’s Big Billion Day Sale 2020, his brand made Rs 1 cr in merely 7 days
Time to move online and co-exist
Today, Imran has managed to dismiss any limiteds his family had about a traditional business selling online. In fact, the products he retails on Flipkart are manufactured at the facilities owned by his older brothers.” Put together, we have a fine balance between offline and online business in their own families. We has not been able to have been able to achieve what we have in the last five years had I not taken the e-commerce route .”
Imran validates that it’s time for offline businesses to start their online journeyings as well.” I accept the two can co-exist and complement each other. The biggest advantage an online business draws is not just the reaching, timely pays, or cutting out of middlemen who traditionally have had a stronghold in your business’ expansion, but the business intelligence that converts your business into a label .”
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