The 10 Most Engaging Topics on LinkedIn in 2020 [+Viral Examples]

It’s no secret that LinkedIn operates one of the largest professional networks on the Internet.

In fact, the pulpit has 690+ million members in over 200 countries and areas.

That’s why it’s important for purveyors to be active on LinkedIn. But how do you get your network to engage with your affixes?

Below, we’ll discuss the top 10 most engaging topics on LinkedIn, how certain content forms travel viral, and the social sciences behind why. Plus, we’ll dive into precedents that testify you how to execute announces like this.

1. Sensational Info-tainment Videos Posts

Video content has been increasing in popularity on social media locates like Facebook and Instagram over the last few years. On LinkedIn, it’s no different.

In fact, 75% of marketers polled said LinkedIn video content is a successful way of reaching target audiences.

Example: LinkedIn Live( Mall Edition )

This example certainly propagandizes the border of LinkedIn video content creation.

In this viral video, I literally approached hundreds of strangers at the plaza and asked them for “1 5 minutes on their calendar to discuss synergies that may exist.” This is perhaps the single most dreaded quotation of all-time on LinkedIn, so I decided to take it from the inbox to the streets.

For context, I conduct ask generation at Nextiva, a cloud communications company. This video has absolutely nothing to do with Nextiva, or our products and services. So what’s the object then?

It’s simple — to remain top of intellect among the B2B society and become an evangelist for the Nextiva brand.

LinkedIn is no longer about time selling and prospecting. Driving symbol attendance and gathering booking is the new normal.

Content Overview

Info-tainment based video, with supporting verse

1,467 actions

607 observations

Why did it depart viral?

Communicates a highly relatable conception with a comedic twisting.

It’s a new make of social media content for B2B labeled as “info-tainment.”

Imparts attention to a widespread issue — LinkedIn spam.

Offers practical takeaways for a clearly defined audience( B2B marketings professionals ).

Has an element of sensationalism. Not many have the courage to approach strangers at the mall and asking questions for “1 5 minutes on their calendar to discuss synergy.”

2. Relatable Humor Posts

When people are scrolling through social media, they like to see content that they can relate to. Even more, they like to see content that does them laugh.

If you can do both of those things in a LinkedIn post, you’ll picture plenty of engagement.

In the lesson below, Corporate Bro does exactly that.

Example: Things New Sales Reps Say

Ah, good aged Corporate Bro. What would a LinkedIn post be without him? He’s arguably one of the biggest internet whizs in the world of B2B social media marketing. His amusing take on sales rep office banter has earned him prominent residence on this list.

Content Overview 😛 TAGEND

Video announce with reinforcing verse

1,197 reactions

398 observes

Why did it seek viral?

Flat out, this video is just hilarious and supremely creative.

It’s widely relatable and domiciles a specific audience( B2B sales professionals ).

The video is pure “info-tainment.” This is a proven programme for LinkedIn.

It’s shocking. This material is radically different from what’s out there, it is therefore stands out.

Exaggerated sensationalism — it spotlights numerous stereotypes behind the “bro” marketings culture.

3. Heartwarming Story Posts

Everyone compassions a heart-warming story. If you use emotion in your posts, you are eligible to preserve books involved and left open demand more.

Example: $ 4 In My Bank Account

Shay Rowbottom is one of the most prolific B2B content pioneers on LinkedIn. Her strategy is simple, yet genius. She takes most relatable and readily digestible conceptions, and recreates them with laughter and info-tainment.

In this upright, she shares a flashback to where she was 8 years ago — with really$ 4 in her bank account.

Content Overview 😛 TAGEND

Image post with feelings headline

1,502 actions

310 explains

Why did it disappear viral?

Everyone affection a good, old-fashioned success story with an feelings spin. This gives precisely that.

Most entrepreneurs have been broke before. This is widely relatable among that gathering.

She actually saved the screenshot from the working day, and shared something seriously personal.

It’s surprising, and likewise highlights that success doesn’t really happen overnight.

It conjures succour and positive passion. Heart-warming stories tend to perform well on LinkedIn.

4. Challenging Conventional Wisdom Posts

As you determined in the illustrations above, info-tainment and humor-based videos with some debate tend to perform well and grab lots of engagement.

Text-based posts that challenge conventional wisdom look similar results.

Example: Lead Generation vs. Demand Generation

Chris Walker is a rising star on LinkedIn. He’s got a truly unique and outside-the-box perspective on B2B marketing. Walker is becoming a voice of rationale, announcing out broken and outdated marketing tactics that don’t drive anymore. Parties adoration him for his ruthless ability to say what everyone is thinking, but doesn’t want to admit.

In this post, Walker helps up an epic failure of leading generation versus ask generation. He causes a fresh attitude that shows companies should stop creating content exclusively for extend captures, and should change to a more purchaser centric policy which places emphasis on lower guide velocity, but higher close rates.

Check out this 90 hour “State of Demand Gen” interrogation for deeper insight on this topic.

Content Overview 😛 TAGEND

Old clas vs. new academy topic

1,378 actions

243 comments

Why did it continue viral?

This content addresses tons of existing embarrassment between two definite marketing concepts.

Walker offers highly tactical examples of how the two ideas direct: old school versus brand-new clas.

Undoubtedly, this is a contentious topic among B2B sales& selling.

It challenges conventional wisdom, it creates an stadium for healthful debate.

5. Question Posts

Asking questions can get your books hired. Everyone wants to chime in and be a part of the conversation.

That’s why you should ask questions at the end of your announces. This is a sure-fire way to drive high-pitched engagement.

Example: Wrong Email to 1 Million Recipients

Adam Goyette is a leader in B2B marketing, serving as the CMO of Help Scout. This impressive post flourished to become a total atomic bomb. It roughly broke the internet with such an extraordinary response purely driven by prompting the gathering to share their most flustering and humiliating employ stories.

Content Overview 😛 TAGEND

Question based material with a strong feeling secure

5,025 actions

474 notes

Why did it run viral?

Incredibly hire topic, trigger shot by a question.

Flips the narrative by focusing on downfalls( people on LinkedIn tend to brag about their wins ).

Goyette offers vulnerability by sharing an embarrassing labor tale. Most people don’t do that.

Use of numerical representations. 1 million email recipients. This creates a bigger impact in his storey.

6. Data-driven Perspective Posts

Content with multitudes that prove a object, or data points from experiments/ occasion studies always make for an curiou read.

In fact, data-driven posts tend to perform better than rantings and sentiment pieces.

Example: The Value of SDRs

Tito Bohrt is a top singer in B2B auctions, solely focusing on sales development. He’s a numbers wizard and a specialist in behavioral economics. You won’t beat him in a math clash, so don’t try it.

This was an absolute value bomb of a upright that completely made people rethink how to arrange appraise on sales change reps, perhaps the most under-appreciated role in sales.

Content Overview 😛 TAGEND

Numbers-driven dislocation: the monetary value of an SDR

1,332 actions

217 statements

Why did it know viral?

Data-driven view that calculates the real value of an under-appreciated sales occupation.

Flips the narrative by spotlight the financial upside of an SDR.

Powerful use of numbers — e.g. turning $300 k into $7.5 M.

7. How-To Posts

Just like with blog affixes, how-to announces work well on LinkedIn.

According to a study byOkDork, which analyzed more than 3,000 LinkedIn posts, how-to and index affixes act best on LinkedIn.

The example below follows that format.

Example: 3 Things to Avoid in Enterprise Sales

Amy Volas is an emerging singer in B2B sales, solely focusing on hiring and knack acquisition.

She’s known for her outstandingly honest and authentic approach to content creation and networking.

This post, which broken off three drawbacks to avoid in endeavour auctions, deserved some healthy involvement. Let’s examine why.

Content Overview 😛 TAGEND

Text located pole, classic roster form content

430 actions

132 notes

Why did it make viral?

Amazing opening course which includes numerals and makes interest.

3 key takeaways that are strong and easy to follow.

Explanation behind why each takeaway is important.

Places the “elephant in the room” — Volas shares an honest and real , no BS take on bad tends that are emerging in enterprise sales.

8. Personal Story Posts

At the core of the inbound approach is being human. This rule is just as favourite on LinkedIn. That’s why sharing personal legends is one of the top ways to attract engagement to your announces on LinkedIn.

In the speciman below, Scott Leese shares a personal, prone storey with a message.

Example: Health Is More Important Than Your Job

Scott Leese is a sales veteran with an superb track record of success with companies of all sizes.

He’s a sales guru with tons of life know-how and unique attitudes. With no amaze, his wisdom-based poles often pay widespread reaction and engagement.

This post from Leese is a heart-felt plea to the business community. He advocates everyone to drop their preoccupation with wreak, and to oblige health a top priority. He leaves us with an amazing reminder that health rightfully is wealth.

Content Overview 😛 TAGEND

Story located announce with an psychological hooking

2,615 reactions

227 remarks

Why did it return viral?

Powerful opening path who are interested in the “workaholic” problem among B2B professionals.

Scott shares a deep its own experience seeing his own state, which may serve as a wake up call to others.

He stimulates you question your perspective on coin. If you’re sick, what good is fund anyway?

9. Tactical Tips Posts

When people come across actionable tips-off, they’re agitated to implement them. Additionally, they’re typically grateful that they came across the tips in the first place.

That’s why tactical tip affixes play-act well on LinkedIn.

Example: 1st Time Working From Home Tips

John Barrows is unquestionably one of the world’s best sales managers. He’s worked with the most conspicuous software business of the last decade, like Google, Salesforce, Okta, Box, and LinkedIn — only to words a few.

He’s a prolific content designer, often recognized for his incredibly genuine and “no BS” tone of voice on LinkedIn. He’s likewise the legion of the Make It Happen Podcast, where he regularly interviews the top sentiments in B2B auctions& marketing.

This post from Barrows renders exceedingly tactical advice for those working inducing the transition to remote work for the first time.

Content Overview 😛 TAGEND

Tactical list-style berth with timely and actionable advice

1,567 reactions

147 statements

Why did it repair viral?

This pole is relevant and timely, as he addresses the crisis countless parties are facing.

This berth is highly tactical, render step-by-step advice for B2B professionals who have never succeeded from residence before.

He offers a distinct perspective on “the worlds largest” underrated working from home aspects, such as the importance of taking gaits and creating agreements with your spouse.

He uses the listicle/ dashes format, which is a proven method for maximizing involvement.

10. Failure Content Posts

Again, people enjoy content that is human and vulnerable. That’s why posting about defaults can actually move viral more than poles that brag about your success.

Additionally, once these uprights become viral, parties are much more likely to visit your site.

According to Econsultancy, LinkedIn is now responsible for64% of all stays from social media channels to corporate websites .

In the precedent below, after James Carbary portrayed a story about failure, I’ll bet people wanted to watch the Tedx Talk he references.

Example: I Completely Botched My Tedx Talk

James Carbary is one of the most respected tones in B2B. He’s an outside-the-box type of content creator, and a well-known podcast enthusiast.

One mind-blowing statistic, is that Carbary has personally interviewed over 1,000 B2B marketings& marketing professionals on his podcast.

This post from him offers a brutally honest perspective on failure.

He explains how he recovered from a disaster of epic ratio while handing a introduction on theatre during his firstly Tedx Talk.

He completely blanked and forgot everything. He was forced to take out his iPhone and deliver the rest of his presentation while say records off the screen.

Content Overview 😛 TAGEND

Storytelling affix with psychological rob( outage)

1,158 reactions

333 observes

Why did it lead viral?

Carbary shares a savagely honest perspective on lack, and how to recover from it.

The floor drags you in. The opening argument is so good, you want to keep reading it.

The takeaway is potent. “My worst fear happened, and I’m still alive.”

Bonus: Ask Me Anything Posts

Although this is a new format, ask me anything affixes are becoming more popular across social media sites.

That’s why Instagram aspects a question box on Stories and recently came out with a Q& A mode of live video.

The same perception holds true on LinkedIn. When parties are more likely to get a response, they’re more likely to ask question in the first place. That’s why expending the ask me anything format is helpful in driving engagement.

Example: Ask Me Anything During a Crisis( for SMBs )

Tomas Gorny is the definition of the American Dream. Born and raised in Poland, he moved to the United Country at the age of 20 without speaking any English. Today, he’s an inventor, donor and serves as the CEO of Nextiva.

Many SMBs are facing an extremely difficult road ahead, as thousands of SMBs could be forced into endings as a result of the fiscal crumble which is unfolding title before our eyes.

In this pole, Gorny offers entrepreneurs, startup benefactors and SMB companies the opportunity to ask him anything. He’s been in their shoes before. He’s propelled firms during recessions, and knows what it’s are happy to fail.

Content Overview 😛 TAGEND

Ask me anything, with emotion-driven CTA

550 actions

105 commentaries

Why did it get viral?

Gorny shares his personal perspective on slumps and crisis situations with fellow inventors and startup benefactors.

He solicits questions and offers opinion, please explain how he overcame the new challenges of running a business during a slump.

The takeaway is potent. Don’t let go of your heat, drive and dreams.

If you’ve been doing LinkedIn wrong , now is your opportunity to turn things around. Ditch the sales pitch, and start optimizing for engagement.

LinkedIn is now a broadcasting and material elaboration programme. Use it to enhance your personal label and drive friendly exchanges( that may evolve into possibilities later ). If you’re still considering LinkedIn as a unadulterated leading gen scaffold, you will undoubtedly fail.

Read more: blog.hubspot.com