Toyota canceled plans to run Olympics-themed commercials during the games, despite being a major corporate sponsor of the event

Associated Press

Tokyo Olympics patronize Toyota won’t air Olympics-related TV commercials during the games. Pinnacle Toyota directors are also skipping the Olympics opening ceremony. COVID-19 suits are on the rise in Tokyo, and countless are calling for the games to be canceled amid safety concerns. See more stories on Insider’s business page.

Toyota Motor Corp ., one of the top corporate sponsors of the Tokyo Olympics, is gathering its Olympics-related TV business from spin, a major fellowship director announced on Monday.

Additionally, Toyota’s CEO Akio Toyoda and other top executives will skip the Olympic opening ceremony.

Jun Nagata, the company’s leader communications officer, told Japanese shop Yomiuri that Toyota would still supply a fleet of more than 3,000 vehicles to the games.

Earlier this year, Toyota filmed a TV smudge peculiarity various of the 200 or so athletes the company sponsored.

Nagata declined to specify why exactly the company was attracting its Olympics-themed distinguishes, though he said that there are still “things that are not understood” about the games, which kick off this Friday, will operate.

Some are speculating that the move is meant to distance the carmaker from the beleaguered and increasingly unpopular recreations.

COVID-1 9 illness in Tokyo continue to rise. Last week, the city reported the highest number of brand-new COVID-1 9 occurrences in two months, inducing countless to call for the games to be canceled.

A survey conducted by conservative Japanese news website Asahi Shimbun in June found that around 48% of the Japanese public wanted the games to be canceled.

On Sunday, two members of the South African soccer team tested positive for COVID-1 9. On Monday, 17 -year-old American tennis superstar Coco Gauff announced she’d be discontinuing out of the games after testing positive for the virus.

Insider has reached out to Toyota for comment.

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