Which types of social media uprights you should post now, planned, or queue? It’s time to find out and improve your social media conduct.
Do you imagine that the best ideal social media overseers ever have their cell phone in their pockets 24/7 to take out and berth something funny at the moment? After all, don’t they always need to be on?
Maybe you imagine two different types: super-schedulers who spend one day a week masterfully queuing up content–like a parent who cooks formerly for the whole week and then throws it in receptacles in the freezer for later.
Both of these types exist and both have their upsides and downsides.
The social media overseers appointing material 24/7 never really get a break. And they can often miss the bigger picture and don’t have a tactical move to their content.
On the other hand, once-a-week schedulers are missing real-time opportunities to engage with buyers. They likewise gamble their “freezer meal” content feeling a little stale or coming neglected all together.
That’s because some content is most successful when affixed at the moment, other material is best planned ahead, and some content is best queued.
The very best social media directors know why each upright category works–and when to use it.
Table of Contents
Fortunately, we’ve got some tips-off for how you can best address the social media management of content to affix now, schedule, or queue.
Posts to Send Right Away
Some announces only make sense to publish at the moment. This type of content can’t be prepared ahead of time.
When you get this right, you have the opportunity to get attention in a big way. The most famous example of this is Oreo’s announce during the Superbowl Blackout.
So what type of content should you be thinking about posting in real-time?
Content from live happenings
Say you have invited a distinguished guest to speak at your occurrence, and this person shares something that your gathering will love. That is a great time to tweet an image of the speaker or publicize a quote from the lecture to Facebook.
You can’t planned this type of content.
Most of the tasks that you can perform at an in-person event you can also do with a virtual phenomenon.
For example, the language learning platform Duolingo did a very good job of this, accompanying its annual gathering “DuoCon” online for 2020. While Duolingo live-streamed the speakers, it was also sharing foregrounds on social media.
You can glean all kinds of content from such an happening 😛 TAGEND
Speaker mentions Live video “Handshake” photos( Tag everyone if possible for even more reach !) Close-ups of the displays and sounds of the occurrence( Tap your internal craftsman and move pics of a really beautifully laid nutrient counter, the batch of honour tags, the light-headeds on the exhaust stage right before your headliner goes on, etc .) Is asking for questions to ask the speakers Real-time testimonies from attendees Announcements
While you should be prepared for anything, you should do a bit of prep work to procreate the most of the opportunities provided by your live event.
Make a roll of all speakers and organizers together with their social media handles for easy tagging. Make a “shot list” of ideas of types of content you want to captivate. Ask your public ahead of time what information they want to learn at this event. Have mottoes and headshots handy to create visuals on the fly. Decide ahead of time what hashtags to use for the episode.
Remember that while you are capturing and announcing live, you can also repurpose this material subsequently with 😛 TAGEND
Write-ups of the incident Q&As of the speakers Short videos or a compiling video A blog pole about the phenomenon takeaways
Some of this material may end up being good evergreen content. But became aware of the “expiration date” of each piece of content you create.
Imagine you’re at the top of a mountain on a beautiful hike. You could make some photos to share later, but you feel that attract to go live on Instagram and testify everyone the beauty of the sunrise.( If you want to start a Facebook live, we’ve got some tips-off about doing so .)
You want to chat with your partisans( who also happen to be early risers) about where you are and how long it made you to get there.
Every major platform now has a live video alternative. Whether you are most active on Twitter, Instagram, Facebook, live video can be a great tool. If you want to do video on Linkedin, then you will need to apply for “live” access.
Choose desktop or mobile.
On Instagram and Twitter, the only way to “ve lived” video is through the mobile app.
But on Facebook, you will need to decide on mobile or desktop.
For capturing spontaneous things, portable may be better.
But if “youre just doing” a Facebook live then desktop may be the way to go. The Facebook desktop version gives you lots of added features including screen share, in-video graphics, questions and tallies, and more.
Scheduled or spontaneous
My family used to tease me when my very type-A self used to add “spontaneous time” to my planned when I was a kid.
In reality, there are some things you can’t plan.
But you can plan a lot of live videos in advance, such as interviews or special announcements.
If you are planning it ahead of time, create a post to let people know to watch out for it( or make it as a scheduled event on Facebook ).
Congratulations and “thank you” uprights
Did you precisely find out that someone in their own communities triumphed an gift?
The moment you find out is probably the best time to send your congratulations. The same repairs for a thank you … If someone does something nice, like share your blog post with their followers, you’ll want to thank that person in a timely fashion.
Some weather-related affixes
Maybe there’s a blizzard outside and you’re closing early. Or perhaps you want to gush about how beautiful it is outside today, so your followers will get motivated to take your yoga class in the park.
You can’t schedule a rainy day post for another day and hope it’s raining that day, too.
Unless it’s an anniversary, affecting a milestone can’t be seasoned. You don’t know when you’ll stumble your 10,000 th Facebook fan or the exact date the organization giving you an award will write that press release.
You might know approximately down to the month or week, but a daytime or hour is tricky.
In this type of situation, you can put together a enlist and save it until you know for sure when it’s appropriate to publish.
To be ready for these, make a list of milestones( for you or your clients !) that you want to track and be prepared to affix about.
DuoLingo does a very good job of real-time engagement with its customers about wins.
Announce to Schedule
While all this real-time content creation is great, as a social media manager or social media agency, you need to find ways to “scale up” your efforts and do more with your time.
If you are only posting live material you will be much most likely to burn out and miss the big picture.
Scheduling is helpful because you can compose posts in batches on one day and planned these poles to write throughout the week.
When you group your tasks together in this way, you save term that is otherwise squandered swapping from one task to another.
So what types of content are best for this strategy?
Get more witness for your live video
As mentioned, there is a value to sometimes planning your real-time video content.
If you crave more witness to show up, give them a heads up.
If you decide you will be doing a live video tomorrow, schedule a few reminder berths to go out before then, even up to an hour or ten minutes before you plan to go live.
How countless remembers to announce depends entirely on the platform.
On Facebook, you are better off merely doing one or two posts. On Twitter, you can post much more frequently. On Instagram, consider creating a “can you make it” poll in a narration to really drive the engagement.
After the live contest Time like live affairs, live series can be implemented after the occurrence, depending on the platform.
Here are some ideas to consider 😛 TAGEND
Boost on Facebook to get higher reaching. Compute to your Story Highlights on Instagram. Bolt to the top of your Twitter feed. Insert on your website( with a blog pole to expand the content ). Add the recording to your scheduled material in the future.
You know when your happening is happening and likely where it’s going to be.
Don’t keep reminding yourself with sticky notes that you need to publish another episode advertising upright. Merely planned all of them at once for less stressful social media management.
Doing so will assist you vary the language as well.( Scheduling in this case can help it feel less automated to your audience .)
To make it super-easy, > expend your content calendar. Read up on what your marketing should look like before, during, and after an event.
Then schedule your posts in one day and give them auto-publish through Agorapulse’s easy-peasy scheduler.
Some minds for affair promotion postsinclude 😛 TAGEND
A upright per talker/ presenter to introduce them( call if possible !) Invitation for the issues or topic hypothesis( when you are still in the planning phase) Highlights from past year’s phenomena to initiate some FOMO Direct calls to action such as to buy tickets, especially when deadlines are approaching Teasers and biddings for your public to stir guess about what is planned Information about different parts of the event A video announcing the happening
Scheduled parts of your phenomenon
While there are many opportunities for in-the-moment content, there is still things you can plan on too.
And the more of these you pre-populate into a scheduling tool, the more time you have to capture the surprises.
Some of these types of posts include 😛 TAGEND
Thank-yous to patronizes A welcome pole Thank you for coming What’s scheduled next( a few minutes before it is scheduled to begin) Tips, FAQs, and general information
Scheduling these types of affixes the week leading up to the event will save you headaches during the event, and make sure nothing critical is missed.
Wishing everyone a Happy Friday
Because hey, it’s Friday. This could are available to festivities or other special days very. You know this day is coming … There is no “rain date” for the first day of Spring. You can schedule this content with confidence.
Promotions, sales, and rejects
Are you doing a Labor Day Sale or promoting a 48 -hour discount code?
Schedule all your content leading up to the discount and upright reminders through the working day your sale is live. Maybe even throw in the towel a “surprise, you get an extra day! ” post.
Blast to the past
Sounds satirical that you’d schedule a #throwback for the future! But think about it: Whatever it is, it happened several years ago. There’s no seriousnes to talk about it. So schedule it for a duration when it seems perfectly relevant.
For example, on your business’s five-year anniversary, berth a photo from your opening five years ago.
Affix to Queue
Some types of social media announces should be queued , not scheduled. Queuing is a feature available in your Agorapulse dashboard and it is so clever that international social media influencer Jeff Bullas takes full advantage of it.
Queuing is especially effective for evergreen content( material that doesn’t isn’t bind to a particular date and can be useful well into the future ).
With these portions of content, there’s no need to select a specific time for your berth to publish.
Instead, computed these uprights to the queue as you go, and Agorapulse will send them out in a continuous stream.
Not merely that, but you can rectified Queue Categories, conveying you can have certain types of content go out on specific days of the week and epoch of day.
When you run reports, “youre seeing” which times and periods are the most effective and readily convert your schedule in one place.
Then all your material will shift accordingly to fit the brand-new schedule.
This clears it easy to build up high-quality content that you can share on an ongoing basis with your audience.
Promote your blog announces
When you’ve written an excellent blog post, a single social media announce isn’t enough to promote it. You could go in and planned a affix got to go every seven days, but “if youre having” other material to promote as well, you don’t want to constantly shift the times around.
People are increasingly more interested in building a symbol on Instagram, so this Agorapulse article is worth posting quite frequently. A PERFECT queue candidate.
So instead of all that constant scheduling fus, you can queue your pole. That nature, as you queue other blog affixes, you are eligible to remain adding to the mix.
In Agorapulse’s queue feature, you can drag and sag queued berths to reorder them quickly.
Or use the shuffle button to instantaneously rearrange all the content in your queue!
To make the most of this aspect, recollect to customize your material for each social media scaffold that maybe you sharing it to, and to only requeue as many times as it will be relevant.
Promoting others’ content
Here’s a gratuity: Make sure you share other people’s content and not just your own. This could imply boasting a regional business, sharing customers’ success storeys, or sharing useful articles from other sources.
All of this content typically doesn’t have a specific date it needs to be announced, and you don’t demand everything you found today to go out today. So queue it up!
For example, this article about how to maximize your reach on YouTube from Neil Patel. This information will be helpful to its gathering at any time, so it was a perfect candidate for the “others” queue.
With Agorapulse’s queue categories, you can categorize content so that it’s published in a balanced way.
For example, you are able to first queue up all your blog uprights, then move on to queue up affixes from other sources.
Instead of going in and reordering all poles to create a balance, you can just create two queue categories: Mine and Theirs. “Mine” poles can go out every morning and “Theirs” can go out every evening.
Again, one of the great things is that you can control how many times the item is queued for, when the queued content “expires” if you choose unlimited, and if you miss different rules applied for each platform.
Highlight products or services
What I love about Agorapulse’s queue facet is the ability to queue specific types of uprights on situate epoches. This meaning that I can have a steady river of berths, but likewise make sure that all my make announces don’t go out too close together.
So pick a few eras, maybe Tuesdays and Thursdays, and a time on those periods, for the queue to send your product-related posts. Then, as you compile your affix, select the commodity list, and tell Agorapulse do the rest.
Post Now, Schedule or Queue?
Now that you have an idea of what types of content are appropriate to post now, planned, or queue, proposal your material with these types in subconsciou. Remember, it is important to do a social media audit at least quarterly to make sure everything is up to date. And don’t forget to include procedures for your scheduled and queued content in your social media programs in case of emergency or sudden change of events.
Get started on saving day and intensity on your own social media management! Check out our free ordeal of Agorapulse to assist you planned, way, and measuring all your social media efforts.
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