New study finds female-led films perform better at box office. Your move, Hollywood.

Movie audiences desire wives.

According to a study by Creative Arts Agency and shift7, movies with women in leading roles give more than their male copies at the box office, a acquire which should lead to a major paradigm transformation in show business.

” The perception that it’s not good business to have female leads-in is not true ,” CAA agent Christy Haubegger told The New York Times.” They’re a marketing resource .”

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CAA and shift7 examined 350 top box office cinemas from 2014 to 2017, characterizing “lead actor” as the first musician ascribed in official press substances( likewise of note: the majority of members of these movies progressed the Bechdel test ). 105 of these were women. In every category broken down by fund, films with women in the contribute outperformed those starring servicemen. Read more …

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