My guest today is Mitchell Kaplan, a bookseller who has been controlling a small business, Books& Books , in the Miami area for almost 40 times. He’s the co-founder of the Miami Book Fair, an international expose that showcases some of the very best authors various regions of the world. Adding even more to his eclectic barrel of labour, he’s also a filmmaker and a fellow podcaster.

I knocked off my virtual volume safarus for “Betting On You” at Books& Books earlier this year, and it was a pleasure to reconnect with Mitchell for this episode. We chat about what it’s like succeeding a small business during the COVID-1 9 pandemic, particularly with maintaining the community that he’s helped to build in the Miami literary scene. We likewise talk about retaining employees caused and how pivoting can help grow your business during challenging times.

Shift Digital Careers

This episode of Punk Rock HR is sponsored by the Shift Career Summit on June 17. Mary Ellen Slayter of Managing Editor and I are bringing together some of the biggest identifies in the world of work to help you take control of your vocation. The affair is completely free, and you can register today at

Building A Community

To understand the ethic that Books& Books provides to the literary society, you first have to hear from Mitchell about the changes that he’s seen in Miami as a bookseller. When he was starting out, there was a generally held idea that Miami was a place for retirees where not much was happening culture-wise. For a view into this world, he recommends the documentary “The Last Resort, ” which captivates the changes there in the 1970 s and’ 80 s.

“As soon as I opened up the bookshop, I recognise,’ Whoa, the people here are as sophisticated as anywhere else in the country, ’” he says. Mitchell talks about the writers that began flocking to Miami to live permanently, as well as people who were born in the city and became well-known scribes. Diaries& Books and the Miami Book Fair have positively been participating in that community’s growth. “Along with the 400 columnists that[ Books& Books] delivers in a year, that fair generates another 400 or 500 authors, ” he shows. “I never imagined that we would take what was thought of as a backwater literary parish and turn it into what I think is one of the most dynamic literary communities in the country.”

Display Up as a Leader, and Your Staff Will Show Up For You

What I remember most about my experience with my virtual happening at Books& Books was how positive and enthusiastic the staffing requirements felt. Even though we weren’t together in person, they are also disappeared above and beyond to make it feel like such a special moment. It was such a meaningful event to me as an author, and it all felt indicative of a workplace environment where there were competent presidents that produced everyone together. “They are remarkable in terms of what they’ve been able to do, ” Mitchell says.

When you show up for your workforce as a leader, they’ll show up for you. When you raise that type of relationship with your organization, there’s a sense of mutual respect. “I’m very proud of the fact that we have some very longtime staff beings, ” says Mitchell, “We have people who’ve worked for us right out of college for roughly 30 years now. And it’s extremely pleasing to have this literary lineage, of which you’re an integrated part of, too.”

Embracing Change is Key to Managing a Small Business

One of the coolest things about the physical room at Books& Books is the totally Zen courtyard area where affairs were traditionally contained before the pandemic. When Mitchell closed the storefronts, this was one of the biggest initial losings. “We couldn’t gather in the very same way. So our business digested, ” he explains.

Mitchell did what any successful business owned does during times of calamity: embrace change. He received new ways to engage with the community and was even able to pick up new Books& Books patrons. “What we did is, like so many other beings, we pivoted and we became an online bookshop as well as a physical bookstore. And our online storage now is basically like our second-highest grossing bookstore.”

While we’re all feeling wistful for in-person contests( and I know I sure can’t wait for the time that I’m able to make a quick trip down to Miami to be physically present for an event at Books& Books ), pivoting to virtual has given small businesses huge pulpits to allure gatherings from all regions of the world. “With our phenomena and with our impression of community, we are able to do some things practically that we may continue to do, which will bring beings from far and near together, ” Mitchell says. “There’s so much we are today can try to do in that sense.”

People in This Episode

Mitchell Kaplan: LinkedIn, Twitter, Books& Books, Podcast

The post Managing a Small Business During COVID with Mitchell Kaplan showed first on Laurie Ruettimann.

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