Like numerous manufactures, the marketing industry has been feeling the impacts of Covid-1 9 worldwide. As the crisis reveals, numerous purveyors are discussing how to keep business moving along in such uncertain times.

While clearly, the main focus continues to be mitigating the disease itself, for many companies label management and communication on social media is becoming even more strategic.

With most business communication in 2020 already being done digitally, this should leave purveyors feeling self-confident that we have the tools in place to be able to handle such uncertain times. With each new unanticipated twist being shed your acces, your social media control platform provider should have basic Social Media Crisis Management capabilities to help you prepare for any situation that may come your way.

Here are 5 Oktopost aspects that will help you eschewed a crisis on social media 😛 TAGEND Safarus Management

Your social audiences are most likely being exposed to brand-new and conflicting information on a daily basis.

For many B2B purveyors, large amounts of social material have been created in advance for the 2020 time promoting powwows, happens, business journeys, meridians and meet-ups. With the thousands of cases of content once created and last-minute updates being shaped daily, this can be an absolute nightmare to manage when information obstructs deepening so quickly.

Since each affix in lives inside of a campaign, you can rely on Oktopost’s Purge or Pause function in the Campaign Settings to help your team act fast and communicate any mutates or updates across your social media networks.

For example, you are hosting a local meet-up and have been waiting to make an announcement as every day brand-new modernizes are being moved concerning the situation. It’s a few dates before the event and you decide it will be best to cancel the episode altogether.

Since each berth is assigned to a specific campaign, you can head over to Campaign Settings to Purge the campaign, intending you can delete any pole that is scheduled into the future. With so much needing to be done last minute, purging information campaigns will free-spoken your time to focus on other edicts around the cancellation you may need to make.

Same departs for the option to Pause an part campaign.

Let’s take the above example. As the phenomenon appointment comes closer, your unit has decided the meet-up is still important, but under these circumstances, it attains more impression to postpone the event, rather than cancel it wholly. Pausing the campaign will ensure you do not lose any content and when it is time to reschedule the phenomenon, all of your musing content will be ready to post at a later time, exploiting Oktopost’s social media scheduling app.

Censor Keywords

Although cliche, we must remember to stay calm and carry on in times of uncertainty.

However, this can be hard to do when the world around you seems to be in complete chaos. With many offices labouring from dwelling and collaborators practicing social distancing, defining specific keywords that will be banned from being used in posts, replies and throughout social employee advocacy poles will allow you to enforce compliance with your marketing and communications policies and prevent works from ill-use social media.

Social Inbox

Managing inbound words during a time of crisis can oftentimes be more important than outbound.

Thinking back to the previous lesson of the meet-up being potentially nullified or adjourned, countless participates may be writing in or connecting with you on social media to confirm if the happen is still taking place.

You can utilize Oktopost’s Social Inbox to quickly respond to the increase of messaging capacity from players or answer issues and questions coming your road from your social audience.

Another tactic is to filter your Inbox based on related keywords.

For example, perhaps that meet-up had a specific name. You can filter exerting the occasion figure to find any incoming gossips around that specific event and give attention to those incoming themes, remarks, or replies first, before tends to other engagements across social media.

Content Discovery

Today, modern channels of communication like blogs, RSS feeds and websites can give insight and modernizes seeing current events faster than ever before.

Using the Content Discovery tab, you can quickly plug in keywords or specific booklets to help you get updates relevant to your region or even assist in formulating appropriate crisis responses based on your industry.

Crisis Management Module

Now more than ever, we can use this time to make sure our social media crisis management plan is up-to-date in order to prevent any social media crisis from hitting your company, and of course, mitigating the damage to your firebrand image and purchasers before something goes wrong.

Looking back at our meet-up example, let’s say you have announced in a few cases campaigns about your CEO’s happen attendance.

Instead of sieving through all of your material and praying to the gods of social media you have found all the posts, you can save your fellowship the shame and press the “Stop” button on all planned social media pleasure across busines and work histories. This gives you the time you need to strategize next steps, match messaging across canals and re-organize your social media uprights to be relevant to the ever-changing contests taking place.

During these uncertain circumstances, if you want to learn more about how our Social Media Crisis Management Module can alleviate any dreads you may have, feel free to contact us.

Read more: oktopost.com