The Xbox Series X launched without its gunman app the coming week, but Microsoft is doing the best of Halo Infinite‘s delay by espouse the Craig the Brute memes created by the title’s gameplay demo. The demo, meant to be a statement about what next-gen would look like on Microsoft’s consoles, was mostly went by fans because the gameplay didn’t look that much better than what was already available on Xbox One. In fact, some claimed that footage of Halo Infinite appeared worse than past tournaments in the line. This all culminated in the birth of Craig, a particularly stoic Brute enemy that taken away from in viral likeness and videos throughout social media.
Since the gameplay demo back in July, anything new related to the Master Chief has been altered to include this new “character.” The back of the Xbox Series X casket famously boasts the picture of Master Chief, and the internet immediately replaced it with Craig’s mug because of the game’s delay. Craig has also been seen internally as a type of Xbox mascot by none other than Xbox head Phil Spencer, who tweeted that he was officially the face of the symbol as of now.
Spencer elaborated on that tweet in a recent interview with GameSpot‘s Tamoor Hussain, saying that he and other beings within Microsoft have created t-shirts with Craig’s face to celebrate the character. He says that he adores how the team at 343 Manufactures espoused the character because it was too funny to ignore, and theorizes that he’d be around for “many, numerous decades” in the Halo lore. In the video edition of the interrogation, Spencer is cheery at the mention of the character, and the adoration seems like a genuine attempt to jump on one of the only positives to come out of Halo Infinite’s public unveiling and revolve the PR in the right direction.
At the current moment, participates can go out and buy snacks and force beverages bearing the image of Master Chief, accruing codes and “armor coatings” for a game that may not be out for months and months. It’s a scenario that is much less than ideal, and one that is brave considering how vital Halo could have been at tipping the scales between the Series X | S and Sony’s PlayStation 5. The coming weeks will tell the story as to how important Microsoft’s first-party support really was to a console propel, and it will too likely dictate the tempo that Microsoft’s countless studios will be working at when it comes to their Xbox Series X exclusives.
As for Craig the Brute, one hopes that he can find a arrange of honor in the delayed and perhaps split Halo Infinite that doesn’t too warp the narrative of the game to something different. The wider Halo universe has slew of joke characters stretching back all the way to the secret Legendary dissolving of Halo: Combat Evolved. Will the final liberate of Infinite devote Craig a enunciate? Will he seem off to the side in one of the semi-open world situations? Considering that Microsoft is seemingly already planning for “decades” of Halo entitlements, the answer is probably all of the above.
Halo Infinite is currently planned in order to release on Xbox Series X | S, Xbox One, and PC in 2021.
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