Today, The Walt Disney Company announced today that it expresses its determination to bequeath$ 5 million to the NAACP and social right nonprofit organizations in the wake of nationally Black Lives Matter( BLM) protests precipitated by the death of George Floyd. Disney is a mass entertainment giant that owns several corporate partitions, but is most known for its film studio segment that includes household studios such as Walt Disney Pictures, Pixar, and Marvel Studios. Disney has a longstanding reputation for being a company committed to humanitarian the initiatives and recently donated 15 tons of surplus nutrient from closed parks to help communities affected by the COVID-1 9 world pandemic.

George Floyd, an African-American man foolishly remembered by his society, was held down in a knee chokehold for nine hours by a grey police officer. The world has responded to Floyd’s death by demanding justice, reform, and social change to protect black lives and ensure equality. Many notorieties have also affiliated the free movement of persons, including John Boyega, who participated in London’s BLM protests, and Cole Sprouse, who was arrested at a BLM protest. Many companies and influencers, such as J.J. Abram’s company Bad Robot and Star Wars and Marvel Studios, have followed suit and demo solidarity with the BLM movement by donating and enunciating public reinforce of pitch-black lives.

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Disney likewise demonstrated its solidarity with the movement by foretell a$ 5 million donation to support social right, starting with a$ 2 million donation to NAACP, a civil rights organization dedicated to eliminating race-based discrimination. A paraphrase from Chief Executive Officer Bob Chapek was shared: “The killing of George Floyd has forced our nation to once again confront the long biography of transgression that black people in America have suffered, and it is critical that we stand together, speak out and do everything in our capability is to make sure that acts of racism and violence are never tolerated.” The company will continue its support to organizations that work hard to ensure social right, as it has done for years. In the past, Disney has provided $ 2.5 million in grant funds to the United Negro College Fund and has worked closely with groups that advocate for the rights of people of color.

Disney did not stop there. The corporation has a program called Disney Employee Matching Gifts which provides employees with the opportunity to increase their social impact by matching subscriptions at eligible arrangements. In additive, Disney aired special program on a number of its Tv systems fostering teaching and instructive dialogues on American racism and oppression. In an unprecedented time in history that involves both a global pandemic and a resurgence of the Black Lives Matter movement, it is encouraging to witness many potent and influential managers, celebrities, and companies take a stand in support by donating and/ or publicly criticizing over 400 years of racism and violence inflicted upon black people.

However, as Riverdale superstar Vanessa Morgan has eloquently point out here that, countless studios and companies have use diversity and illustration not for the advancement of black people or people, but very as a virtue-signaling opportunity to increase profit. Black parties continue to be underrepresented( if represented at all ), underpaid, and discriminated against both behind the scenes and on-screen. It is unclear if the present BLM movement and call to drastically alter the cruel organization and cultural activities will work. However, it’s encouraging to see companies like Disney on the right side of history.

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Source: The Walt Disney Company

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