Creating a Demand Gen Engine for the Realities of Today

If the last year has taught us anything, it’s that nothing is set in stone. The theories and standards we take for granted can be turned on their foremen in the blink of an eye, making our beloved best rehearses with them. So, what does this mean for B2B marketers? It means that we have to be agile, adaptable, and more than ever- digital-first in all our touchpoints with purchasers – and prospects.

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