Posted by amandamilligan

This is a stressful time to say the least. Everything is impacted by COVID-1 9 in some way, including our work.

Once we’ve taken time to acknowledge how lucky we are to work in digital, it’s time to assess if our current content strategy needs any adjusting based on current events.

Many purveyors are finding themselves 😛 TAGEND Wanting to write about something topicalNeeding to add more material to their calendarsAt a loss for how to contribute at a time like this

So, I depleted hours working Ubersuggest, putting myself in the shoes of various Americans. I researched a variety of keywords to see which ones have exhibited a trend during the COVID-1 9 outbreak and might authorize some tending from material marketers.

The makes below are for the period “Coronavirus, ” so for the other keywords identified, I looked for a noticeable spike in the months of January, February, and March to make sure they paired up accordingly.

My receives divulge potential topic plans for several primary industries. See if any provide inspiration for high-quality content you can create in the coming months.

Travel

I’ll start with one of the industries hardest hit by this pandemic: movement. This was a tough one, as more and more beings are understandably opting for driving, ambling, or biking to get out, and are no longer relying on air travel or public transportation as trips and succeed come offset. Nonetheless, I recognized a few cases key opportunities.

Roam coverage

While it had an increase in the summer months, interest in the topic of travel assurance has risen back up again. Perhaps those who have to travel want to make sure they’re dealt if they get sick, or perhaps those who canceled tour want to see what their insurance covers.

In either occasion, people are looking for information about travel insurance and how it can help them.

Train proceed

It seems that train travel falls into an problematic category that people are asking about. I’m not here to say whether it’s safe or not( as that is obviously not my region of knowledge ). As we’ve all listen, it’s best not to travel at all, but perhaps your brand can offer some purity in this regard and proposal alternatives.

Virtual jaunt

For everyone affix at home but still grappling with wanderlust, how can they still explore from the couch? Virtual travel seems to be gaining popularity as more parties find themselves stayed at home.

Work and education

In some occasions, companies and academies going to go from in-person to virtual nearly overnight. It’s been a huge shakeup across the board, and relevant topics are trending accordingly.

Homeschooling

Many kids are home from school, and their parents are abruptly and unexpectedly in the position of learn them. They’re sure to have a lot of questions! Note how the search level now is the same as the summer months, when kids are also home.

Free online tracks

With all contrives basically offset as a result of “social distancing, ” beings are looking for ways to spend their hour at home. If you volunteer online courses, consider amplifying them and asking their appreciate. If you don’t, consider whether it establishes impression to create one.

Working from dwelling tips-off

Executives and staff alike are looking for advice on how to improve productivity while working from residence, perhaps for the first time. Consider creating content with suggestions on how to set up a home office or maintain a schedule while dealing with at-home distractions.

How to stay focused

Whether it’s because people are working or studying at home for the first time or because they’re anxious and confused by the developing incidents, more and more parties are struggling to stay focused. Can your symbol present anything by way of motivation or tools for focus and efficiency?

Entertainment

Everyone’s at home either trying to distract themselves from the stressful actuality “of the worlds” or looking to cure their boredom. As a develop, online leisure is on the rise. Can you furnish the leisure itself, or perhaps navigates on how to choose the best entertainment?

Free streaming

We’re stuck with digital for now, and people are looking for new media to expend. What can your label supply? Also trending: “cheap digital games” and “best multiplayer video games”.

Learn to play piano online

Some folks are using their newfound free time to work on pastimes and talents they haven’t had the chance to pursue in the past. Can your label school them anything?

Best online patronizing deals

This is particularly interesting to me. Keyword proportions for this term are as high-pitched as they only over the holidays. I’m wondering if people who still have disposable income will pass the time online store, while others who are more financially affected will cut back, leaving things at a net equal?

Finance

Aside from the health and safety of the population, investment sections most to the feeling core of this pandemic. Numerous parties are laid off or can’t work, and monetary annoy is skyrocketing. What are you able do to provide guidance or succor?

Unemployment

Many parties are unusually looking to file unemployment, and batch of those people have no idea how to make love, how much fund they’ll get, or how to get that intelligence. Informative guides and gratuities could be hugely helpful in this area.

Budgeting tip-off

With layoffs and pay pieces, parties are scrambling to find new ways to save money. Too veering with the same graph causes: “How to invest money wisely” — most likely because of the fluctuate stock exchange. Can you provide insight?

Relationships

When frictions guide high, it’s important to pay attention to all the relationships in their own lives, necessitating various subtopics in this vertical can be of vital importance.

At residence year thoughts

Couples stuck inside are looking for ways to keep up their nostalgic lives. Does it make sense for your label to provide dating or relationships gratuities at an unprecedented epoch like this?

Reconnecting with friends

Physically, we’re all practising social distancing, but we shouldn’t be practically detaching from the people in “peoples lives”. It looks like beings are wondering if they should take advantage of this free time to reconnect with old friends. Can your symbol offer advice on the topic, or possibly a forum for those connections to happen?

How to stir your parents understand how you feel

There are a lot of jokes going around about Gen Zs and Millennials trying to convince their Boomer parents to stay inside. But the jokes are for a ground: Numerous beings are having tough exchanges for the first time with household that they aren’t exclusively sure how to steer. Could you require some supportive gratuities to approach these conferences?

Health and fitness

Health is, unsurprisingly, a vital category right now. Rather than going into some of the most obvious things( like handwriting , handwriting sanitizer, etc .), I’ll try to cover some other favourite topics that might be useful.

How to get health insurance

Similar to “unemployment” above, this is probably a response to people losing their jobs who are now unsure how they can get health insurance. What other concerns might these people have that you can help with?

Indoor workouts

People might have to stay home, but they’re also trying to stay health. How can you assist them in this endeavor?

Also trending: “how to start running”, indicating that solitary outdoor exercise is key, too.

How to strengthen immune structure

People are concerned about their health and want to do whatever they can to protect themselves from COVID-1 9. However, exclusively dive into this subject matter if your symbol is a legitimate medical professional. False information can injury lives.

Also trending: “healthy diet”.

Journaling

Don’t forget about mental health, which is also being affected by the pandemic. People are accentuated, uneasy, obsessed, and, well, scared. Does it make sense for your brand to offer guidance on how to emotionally or mentally approach this day and senility?

Also trending: “meditation”.

Home and family

In many cases, part categories are at home, every day, for the first time since the kids were old-fashioned enough to be in school. That can lead to some interesting challenges.

Natural emptying produces

In an effort to keep the house clean, people may be looking for guidance on the best type of supplies to use. Could you make a list of the most efficient commodities?

Also trending: “organic cleansing products”.

Family recipes

Everyone’s at home for all their banquets and trying to avoid eateries, so they probably need more recipes in their arsenal. Maybe your employees have favorite category recipes you could share with your books.

Games to play with kids

Parents are used to this over the summer, but not when it’s sprung on them for an indefinite period of time. How can your brand give them ideas and tools to entertain their kids while they’re home?

Also trending: “family conference starters”.

Conclusion

To round out this study, I want to show the results for “uplifting stories.”

If you’re not responsible for delivering separate word or important COVID-1 9 updates, look for opportunities to amplify joy, gratitude, hope, or any other positive sentiment. People are looking for health and safety updates, but they’re looking for inspiration, too.

Consider how any of these topics might are available to your firebrand, do some farther exploring in the Moz Keyword Explorer, and focus on creating a content plan you feel confident in.

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