The best ecommerce arriving sheets don’t really alter better–they construct you more fund.( Cha-ching !) Take a look at some of the best-selling samples from other purveyors in the biz, and see how you can get more shoppers to click on that “Buy Now” button.
Why Not Just Use Product Pages for Your Ecommerce Campaigns and Advertisements?
Pairing ads with make pages can lead to some jolly underwhelming causes. According to Monetate, tourists proselytize half as often when they’re on a product sheet is comparable with a tradition bring page experience.
That’s because most concoction pages don’t follow ecommerce best patterns. They have boilerplate copy and layout that tries to target everybody at the same time( and doesn’t sync up with your paid advertisements ). Even worse–most produce sheets are substance with burnished attaches that end up distracting buyers and keep them browsing instead of buying.
With landing sheets, you can focus a visitor’s attention on a single produce or offering and precede them on a personalized journey to purchase. They’re more targeted, customizable, and twice as likely to convert.
Not getting research results you demand from routing traffic to your online supermarket? Start building your own ecommerce arrival pages today with a free 14 -day trial of Unbounce.
10 Ecommerce Landing Page Examples
LIV WatchesTRIBEAscent FootwearBoxyCharmThistlewaterdropInfinite MoonSolo StoveNathan Sports Meowbox
Example# 1: LIV Watches
Industry: ApparelModel: StorefrontPage Type: Click-Through
Image generosity of LIV Watches.( Click to see the whole thing .)
What This Ecommerce Example Reveals: You Need to Show Off Your Product in Different Ways
Typical online storefronts have a pretty standard approach to showing off their produces. There’s probably a carousel of idols at the top of the sheet and … well, that’s about it. But this illustration from LIV Watches would indicate that potent it can be to spotlight your commodity throughout the page in numerou courses.
In this case, LIV is peculiarity a special edition wristwatch in partnership with pro cyclist TJ Eisenhart. Notice how, as you scroll down, they show the watch featured in different sunlights, different vistum, and different situations. You to have seen a video overview of the watch, close-ups of the various pieces, and even a pretty slick side-profile that really evidences off the craftsmanship.
It’s a great example of how ecommerce marketers can crack the molding of “traditional” product arrive sheets to show purchasers the details they actually want to see.
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LIV makes a sense of hurry with this limited publication produce. If you crave this particular wristwatch, you know that you need to make a purchase decision fast.( Tick, tock .) This brand is–in part–about lifestyle. That certainly comes through in the video, which explores idealistic affections like excitement, aim, and truth to oneself.All of the photography( together with the video and additional livings) certainly gives customers an up-close look at the craftsmanship, so they know exactly what they’re buying.
Example# 2: TRIBE
Industry: Food& BeverageModel: Storefront& SubscriptionPage Type: Click-Through
Image courtesy of TRIBE.( Click to see the whole thing .)
What This Ecommerce Example Reveals: You Can Utter Special Furnishes to Close More Customers
Setting up limited-time lots or special presents on your regular ecommerce supermarket can be a huge pain. Standard product sheets often don’t properly is shown by a agreement, and they are able to quite rigid if, for example, you only demand certain people to be able to access the promo.
That’s why this sample from TRIBE is worth gaping over. Their marketing team set up an “Exclusive Shortlist Offer” on a bring page, so they were able carefully sovereignty who the publicity went out to–rather than make it available to every single visitor who happened across their website.
Better still, because this is a landing page constructed expending Unbounce, the team from TRIBE had complete control over how they presented the publicity. To cure sell the offer, the team incorporated the added advantage of the deal into everything from the CTA( “Enjoy Your First TRIBE Box for PS2”) to the subscription details( “Custom constructed pack and accommodated to your needs” ). Very smart-alecky!
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The focus on sportings throughout the page–including a great training photo underneath the superstar section–helps tourists understand the added advantage of these natural achievement makes, and who they are signified for.( Hint: not me .) The increased emphasis on social proof helps stir the volunteer more compelling as well. Not only are there commendations from a unmistakable purchaser evaluate website, but there are also familiar media shops and supermarket badges to increase your confidence.
Example# 3: Ascent Footwear
Industry: Apparel Model: Storefront Page Type: Click-Through
Image kindnes of Ascent Footwear.( Click to see the whole thing .)
What This Ecommerce Example Reveals: You Should Focus on the Product Details Your Customers Care About Most
If you’re selling apparel that’s more part than fad( like a shoe that’s designed to correct your path stride ), it’s important to attaches great importance to the auto-mechanics to seeing how your concoction wields. Case in time: this sample from Ascent Footwear.
Not exclusively does this landing page show off exactly what goes into each shoe, but it also explains why that determines such certain differences.( Now, I just need to figure out what the heck “ample lateral stability” symbolizes .) The sheet removes all the fluff and focuses on answering one very specific question: How does this shoe actually toil?
Compare this to most concoction sheets, which often get lost in the details that don’t matter as much. Manufacturer comments, tedious product descriptions, relevant products–if your clients don’t actually was concerned about these things, they might just be amusing them from making a purchase.
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Ascent works an expanded view of its shoe to showcase the technical ingredients that contribute to its consolation and durability.By including an explainer video, Ascent is able to elaborate on the value propositions of such products without taking up much gap on the page.The clean, single-column layout and short section means that guests aren’t being overloaded with info. That highway, they can focus on Ascent’s core message.
Wanna see all 27 ecommerce disembark sheet samples? Download The Ultimate Ecommerce Landing Page Lookbook to help inspire your next high-converting masterpiece.
Example# 4: BoxyCharm
Industry: Cosmetic Model: Subscription Page Type: Lead Generation
Image courtesy of BoxyCharm.( Click to see the whole thing .)
What This Ecommerce Example Reveals: You Can Use Landing Pages to Build Hype for Product Launches
Launching a new commodity is always exciting–but coming the word out to clients can sometimes be a challenge. That’s where this speciman from BoxyCharm comes into the mix.
To help promote their brand-new upscale beautiful subscription container, their commerce team put together a promotional ground page that builds apprehension for the product and aims interested buyers to enter their email address. This contribute generation tactic proved to be quite useful–when the due chest formally launched, the team at BoxyCharm once had a big list of customers who were interested.
Brains and beauty? This sample really is the full box. 😉
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The stylish layout, on-brand color scheme, and parallax scroll impression all demonstrate that BoxyCharm has a flair for layout. Nice.The landing page photocopy assists BoxyCharm’s brand identity with the #hashtag generation, and the social tie-ups included make it easy for visitors to engage further.The video gives us a look at the process behind the make and shows that BoxyCharm hears( and acts on) customer feedback.
Example# 5: Thistle
Industry: Food& Beverage Model: Subscription Page Type: Click-Through
Image courtesy of Thistle.( Click to see the whole thing .)
What This Ecommerce Example Reveals: You Should Ever Optimize Your Landing Page for Mobile Devices
Making obtains on your phone is the new norm. Harmonizing to Google, when people have a negative experience on portable, they are 62% less likely to make a purchase from your symbol in the future. That means for every page you organize, you should be optimizing it for smartphones and tablets as well.
This example from Thistle would indicate that simple it can be to optimize your sheet for mobile inventions. Using Unbounce, they created a land sheet for their plant-based meal subscription service that inspects dazing regardless of which type of device you’re using.
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The sheet does a great job foreground the unique value proposition of this meal subscription service: nutrition-optimized, ready to eat, plant-based banquets made with high-quality ingredients.Thistle knows its public. They understand how health-conscious their subscribers are, and offset sure to include extra info about how each Thistle meal is curated to include the right mix of macronutrients, vitamins, and minerals.
Example# 6: waterdrop
Industry: Food& Beverage Model: Storefront Page Type: Click-Through
Image kindnes of waterdrop.( Click to see the whole thing .)
What This Ecommerce Example Reveals: You Can Target Specific Audience to Get Better Results
While your make sheets commonly “ve got to be” generic enough to speak to everybody at the same time, you can build disembark sheets to speak solely to one particular audience or use action. This instance from waterdrop designates the bar for targeted messaging–and, by converting more than half of all tourists, it makes a urging client for you to do the same.
Everything on this page is intended for one gathering: gals. Contextual shoots? Girls. Testimonies? Maidens. This firebrand knows who they’re talking to, and their approach seems to be working.
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The intend is dazzling and augments the concoction well. Can colors be flavorful? This ground sheet says they can, and our rapid itch for something sweet and fruity impels us believe it.The sheet too does a good job of leveraging social proof by including noticeable media symbols and positive patron refreshes.
Example# 7: Infinite Moon
Industry: Home Model: Storefront Page Type: Click-Through
Image generosity of Infinite Moon.( Click to see the whole thing .)
What This Ecommerce Example Reveals: You Should Always Back Up Your Claims with Your Best Testimonials
Any ecommerce marketer will be able to tell you that reviews and testimonials are some of the most powerful implements in your arsenal. And this sample from Infinite Moon and Wallaroo Media would indicate that you can use them more efficiently on a landing page to make a sale.
Whereas on a ordinary make sheet you might just automatically surface up the latest customer refreshes, the testimonials on this page have been carefully curated to help tell the brand story. Each one touches on an important benefit of Infinite Moon pillows: peak ease, serious sorenes succor, and high-quality materials.
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Using lightboxes to give visitors an up-close view of the product and provide additional information means that the page isn’t cluttered.InfiniteMoon realizes good implementation of the gap above the crease, communicating their value prop through a punchy headline and emotive protagonist kill.
Example# 8: Solo Stove
Industry: Cookware Model: Storefront Page Type: Click-Through
Image kindnes of Solo Stove.( Click to see the whole thing .)
What This Ecommerce Example Reveals: You Can Overcome Purchase Objections Using Photos and Other Multimedia
Are you relying on the fact that pilgrims will actually read your produce descriptions? As a copywriter, I are well aware as anyone that( and this is hard to admit) text and bullet qualities will only got to get so far when it comes to overcoming purchase dissents. A heap of buyers skim or skip over the content you write, and they usually end up missing those key produce details.
With ecommerce landing pages, you have the flexibility to overcome purchase objections in whichever ways you think will reverberate most with your customers.
In this speciman from Solo Stove, their market unit utilizes a combination of text and visuals to answer every possible question you might have about the product as you scroll down the page.( “What does it do? ” It protects you from the flare. “Where am I gonna store all this? ” It all dens inside the stave. “Can you still roast weiners? ” With grooved banks, this shield prepares it easier than ever to get your wiener roast on .)
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Combining this make promotion with a limited-time 20% off pre-sale offer is a great way to encourage visitors to click through today, rather than wait until tomorrow.The footer at the bottom of the page reminds buyers that they’ll get free shipping, free returns, and a lifetime warranty. All of these hopes help to eliminate risk and build confidence in the symbol.
Example# 9: Nathan Sports
Industry: Sport Model: Storefront Page Type: Click-Through
Image politenes of Nathan Sports.( Click to see the whole thing .)
What This Ecommerce Example Reveals: You Can Get More Innovative with Advertisings on Landing Pages
Consistent visual branding is more important than ever, but it does place limits on how inventive you can be with your produce sheets. After all, they have to exist within the greater ecosystem of your online store. You can’t just go converting up the colour scheme or formatting for every new product release!
But that’s why so many purveyors are flexing their originality with their ecommerce property sheets instead. Take this campaign from Nathan Sports, for example. It’s so different from the rest of their online store that it expects you take notice( and maybe turn in some retro 3D glasses while you’re at it ).
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The topic is so cool, and Nathan amply commits to it–from the loud, neon visuals, to the flashy animations, to the campaign slogan. Awesome.This sheet might feel like it’s from another age, but today’s best rehearsals still apply. Strong headline, benefits-oriented copy, rule- of-three layout–it’s all here.Nathan even includes a usage playlist to help athletes get spouted with retro jams from Duran Duran, Blondie, and Run DMC. Someone teach us how to run right now!
Example #10: Meowbox
Industry: Pet Model: Subscription Page Type: Click-Through
Image kindnes of Meowbox.( Click to see the whole thing .)
What This Ecommerce Example Reveals: Any Landing Page Can Be Improved With a Couple of Cat Photos
OK, I’m going to level with you. I was pretty much ready to finish this article … but I only couldn’t resist including this lesson. Meowbox is a monthly subscription casket with playthings and plows for your favorite feline. What’s not to cherish?
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It’s one thing for domesticated owners to say that Meowbox is wonderful, but pairing customer testimonials with pictures of their cats experiencing the plows contributes a different level of credibility.The headline communicates Meowbox’s main value proposition and, paired with the hero shot, assists visitors understand what they’re coming as soon as they punched the page.This is a click-through landing page, but Meowbox includes a newsletter signup word as a secondary conversion goal to try and capture those cherished email addresses. No head was behind.
What Do the Best Ecommerce Landing Pages Have in Common?
The best ecommerce acre pages target one specific audience, focus on a singular CTA, and include just enough persuasion factors to help a shopper proselytize. They too 😛 TAGEND
Show off the product in variou different waysMake special offers to close more purchasersFocus on the details shoppers care about mostBuild hype for future produce launchingsOptimize the shopping experience for portable designsTarget specific audiencesBack up alleges with real testimoniesOvercome purchase dissentsGet more creative with special advertisements
Oh, and I should also mention that all of the samples featured in this article were constructed working Unbounce. If you’re interested, you can check out some of our high-converting ecommerce landing page templates to is starting on your own today.
Read more: unbounce.com
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