Chances are your organization is creating and sharing more video material than ever before. Fellowship reported causing more than 51 videos each year increased by 254% in 2020. With that rise comes the need to organize, line, and measure your video speculations’ effectiveness, which necessitates the time has come to evaluate an online video stage built for business.
You understand the importance of video, but it can be tough to decide what mixture is right for you and ALL your company’s needs.
There are some essential factors to keep in mind when it comes to evaluating your options. And that’s why we’ve built this guide to help you in your research efforts.
Contents1. Use Cases of an Online Video Platform1. 1Video Marketing1. 2Video for Sales1. 3Corporate Communications2. How to Find the Best Video Platform2. 1Identify What You Need from an Online Video Platform2. 1.1 A Tool to Help You3. How to Write a Requirements Document3. 1Requirements Document Template3. 2What to Include in a Requirements Document4. Go Forth and EvaluateUse Cases of an Online Video Platform
The first step in finding the right online video platform for you is to figure out what your needs are as a company. Are you looking to help marketing with video management and data collection? Are you searching for a platform that allows your auctions team to create personalized videos or network at virtual incidents? Is your corporate communications team looking for a highway to modernize their leadership messaging and amplify their hire booking programme?
Whether it’s one or all of the above, by figuring out your call specimen, you can then tailor your search to make sure whatever online video platform you use will tick all of the boxes.
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Here are some examples of common use disputes for the purposes of an online video pulpit 😛 TAGENDVideo Marketing
An online video platform can be used to host videos and quantity their impact. It can also integrate video into your email, material, and digital sell strategies. Purveyors can use interactive video constituents( or CTAs) and video personalization to boost viewer engagement, accelerate the buyer journey, and convert spectators into the sales pipeline. Some pulpits( like Vidyard) even have the ability to integrate with other programs as well, like HubSpot, Marketo, Salesforce, and more.
Video for Sales
For sales, using an online video platform is a no-brainer. Creating videos is an easy way to help framed a face to your mention with patients. Video can be leveraged across the entire auctions repetition to accelerate bargains and be enhanced prevail paces. From prospecting to sending out pre-made commerce content, follow-ups, demos, or pricing proposals–using video for sales is moving from exploration to serious financing for most parties .
The best part of using an online video scaffold for sale is having a direct correlation to revenue by integrating consider data with your CRM. That room you can easily see how precedes and contacts engage with your content, and which videos drive pipe for your marketings team.
Corporate Communications
Employee engagement is a large use case for an online video platform, especially now that the majority of businesses are moving to a remote working conditions. Using a video sharing scaffold, senior leadership can record and share videos for director revises. For HR, the ability to have training videos, employee updates, and recruitment all done through one central and secure platform is game-changing.
We know that “zoom fatigue” is a real thing and that it’s taking a toll on employees who have had to transition to remote work environments. An online video programme that has the ability to create and share asynchronous videos can help eliminate the number of daily meetings needed and cut down on employee burnout.
How to Find the Best Video Platform
In order to acquire the best online video platform for your busines, you’ll first need to figure out what your needs and objectives are. Focus on what business troubles you’re trying to solve by evaluating a brand-new platform.
After you’ve done an initial summary, check in with team leads from other departments, including law, IT, ops, finance, marketing, and sales, are responsible for ensuring that approaches are aligned and that you’ve captured needs across the company.
Whether you work in financial services, the tech industry, or other enterprise-level customs, employing an online video programme constructed solely for business will meet your video material more powerful, scalable, and secure.
Identify What You Need from an Online Video Platform
To identify your needs, it can be helpful to think about what troubles you want to solve. Do you need a video programme that is more secure than YouTube? Are you looking for a tool that will allow employees to screen record on mobile and desktop? Do you need a programme that has portable capabilities like an app? Are you in need of a full-service platform provider that offers training and support for your crew? Will you require a platform that can integrate with other programs? And if there’s a very specialized requirement your fellowship has, can the merchant develop it for you?
Think about what you require from a dealer and ask how they’ll support you once you’re live with the platform.
A Tool to Help You
If you’re looking for a useful tool to help you navigate the process of figuring out your needs, consider the acronym MPOT, which we’ll cover in more detail below.
M is for Manage
The “manage” category centres around what your management requirements for an online video platform are. Consider the problems you’re trying to solve or that may arise from the sheer capacity of video material being created and uploaded across the organization. How do you expect to manage and organize the content not only for your needs today but as your needs vary, proliferate, and expand over time.
When thinking about your management requirements for an online video platform, consider if there is a need for 😛 TAGENDA central library for material with folder organizationTaggable foldersThe ability to grow your video library without being concerned about blowing through bandwidth limitsDifferent levels of viewing permissionsSecurity Settings for “private” and “internal-only” contentContent entrances to collect viewers’ lead information
Once you have an idea of what boasts you miss, you can appraise online video platform candidates with more confidence.
P is for Publish
The ability to publish videos from an online video pulpit is imperative. When looking at the “publishing” category, consider your publishing requirements. Will you miss a program that will manage all the different distribution channels you’ll be publishing to? Will you want robust integrations between the online video scaffold and your other organizations?
Consider whether it has the following capabilities in terms of general dispensation and sharing 😛 TAGENDEmbed on several pulpits( like your website or content suffer places) Social canal integrationAbility to customize and apply your brand through integration to CMS platforms like Adobe Experience ManagerIntegration with email platformsIntegrations with MAP landing pages and sales engagement implements such as Salesloft and OutreachScreen recording capabilitiesLive stream capabilitiesCustomization of dynamic thumbnails
O is for Optimize
When looking at the “optimize” category, think about what you want the programme to do for you and how you want to optimize the customer experience through your material. Do you want to provide closed captions and assemble all accessibility requirements?( You should, and ordinances are coming into place to make sure that companies are .) Do you demand built-in SEO features to help your videos rank in search results?
Consider how the online video programme in question will let you optimize and map the different features in the customer journey or funnel. Look for boasts like 😛 TAGENDSEO features and metadataClosed captions and accessibility requirementsAutomated transcriptionsXML sitemapsInteractivity capabilities like labelled pop-upsCalls to action built into the video player with further integration capabilities
T is for Track
Tracking is all about analytics. What’s the site of constructing content without being able to identify your viewers and measure the impact of video on your business? Consider what type of metrics and analytics would be valuable to your and your company. What various kinds of questions are you trying to solve and how would analytics help with that? Are you looking to identify spectators and demographics to scheme sell approaches around? Are you looking to acquire a stage that will integrate viewer data to other organisations you already use like Salesforce or Marketo?
When thinking about what the hell are you mis from an online video programme, consider the following questions capabilities 😛 TAGENDViewer identificationDemographic trackingPerformance metrics( like ideas over go and aggregate scrutiny covers) Viewer device metricsIntegration of viewer data to other core organisations such as Salesforce, Marketo, or Hubspot
“The MPOT acronym helps organizations of all sizes cover off the key pillars of what a true B2B video platform should provide them. Everyone from your video creator and material squad, to metrics-driven purveyors and surpass sales rep will have their needs comprised if you’re following the MPOT structure.”
Cole McLayVidyardAccount ExecutiveHow to Write a Requirements Document
Now that you know some of the capabilities you should be looking for in an online video scaffold, it’s time to write a requirements document.
In a requirements document, you gather preliminary datum like a project overview, use clients, needs, and railings. It’s a great resource to then go over with deputies from the online video programme provider you’re assessing to discuss whether they can meet your requirements.
Pro Tip: If your fellowship requires you to go through the formal RFP process, we still highly recommend writing out a requirements record so that you clearly understand what you need from a vendor.
Requirements Document Template
We’ve made a handy free downloadable requirements certificate template to assist you through the process of result and assessing an online video platform. It’s a great tool to get you started with an easy-to-follow structure and checklist.
Free Downloadable TemplateUse this template to evaluate an online video platform.Get it Now
Pro Tip: When manipulating through this template, consider your long-term company-wide strategies. Have conversations with chairwomen from different departments to make sure everyone’s needs are included in the requirement document.
What to Include in a Requirements Document
In your pursuing to evaluate an online video programme, here are a few things you’ll want to include in your requirements report.( We’ve also included these in the downloadable template .)
Project OverviewDescribe your company and what you’re looking to achieve through the use of an online video stage. What problems are you trying to solve? What’s the overall goal of the project?
Use CasesList your envisioned expend bags, big or small. Are you piloting with one radical within their own organizations, or is it a company-wide rollout? Regardless, consider who’ll need to use the platform both out of the door and potentially down the road, and be sure you capture their requirements.
Does your marketing unit want to use video for campaigns? Does your sales squad want to create and send prospecting videos? Does your exec squad want to send internal weekly company-wide modernizes? Does HR want to film recruitment videos in order to maximize talent acquisition? Does IT wishes to more safety measure around your content? Does Procedures want to be able to integrate the programme with other organisations?
Pro Tip: If you’re looking for added muse on how to use video across your business, check out some of our favorite instances across crews, manufactures, and use occasions .
Needs/ Evaluation Criteria and Checkbox
Following the MPOT model( cope, publish, optimize, way ), what are you looking to get out of the chosen online video platform? Do you have custom design or API development requirements, and if so, does the merchant have a professional services crew available to support you? What does the implementation and onboarding process look like from the merchant? How will the dealer carry you once you’re live?
Current Controversy or Barriers
What roadblocks would having an online video scaffold alleviate? What have ceased you from getting one before? Why are you considering swapping providers? What issues might arise from having one?( ex. Need to hire someone to manage it) Will you need training to use an online video stage? 
Book a Call With a Video CoachSpeak to one of our experts to learn more about what Vidyard can offer as an online video platform.Book a CallGo Forth and Evaluate
We hope this guide helps you to begin the evaluation process for the purposes of an online video stage. If you’re looking for added help building out your requirements, you can book a video coaching seminar with one of our professionals. We hearten you to check out the rest of our blog commodities for all the tips-off, gimmicks, and trends you need to succeed with video!
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