© Choi Yong Joon

( c) Choi Yong Joon

Architects: LABOTORY

Location: 24 Donhwamun-ro 11 da-gil, Jongno 1( il ). 2( i ). 3( sam ). 4( sa ), Jongno-gu, Seoul, South Korea

Lead Inventor: Park Kee Min, Jung Jin Ho

Other Participants: Kang Jiyeon, Yang Jinju, Kim Yeonju

Area: 93.0 m2

Project Year: 2018

Photographs: Choi Yong Joon

© Choi Yong Joon

( c) Choi Yong Joon

BackgroundCaligari Brewing is a handmade beer brand which has a large draft beer brewery in Songdo, Incheon. We can already ensure Caligari Brewing on posh alleys and streets such as in Seongsu-dong and Itaewon-dong.

© Choi Yong Joon

( c) Choi Yong Joon

Floor plan

Floor schedule

© Choi Yong Joon

( c) Choi Yong Joon

Advancing into Ikseon-dong was great challenge and adventure for Caligari Brewing. This is because Caligari Brewing’s subsisting symbol idol and direction is a little differently constituted the feeling of Ikseon-dong, which is a usual Korean vogue street. As the call suggests, Caligari Brewing is a firebrand that was created in adoration of the movie “The Cabinet of Dr. Caligari, “ so the space of the existing accumulates gazes dark and masculine and provisions a closed sensibility, like in the movie.

© Choi Yong Joon

( c) Choi Yong Joon

With such a background, “its crucial” to design a opening that shows the label name of Caligari Brewing and the taste and features of the Ikseon-dong alley. Through collaboration with the perform chef Michael, we could incorporate a good plan to serve appetizers suitable for handmade brew into the space. To do that, LABOTORY had to work on Caligari Brewing’s new firebrand name and cavity name at the same meter and incorporate aspects that will grab “members attention” of Ikseon-dong’s visitors.

© Choi Yong Joon

( c) Choi Yong Joon

SiteThe hanok street of Ikseon-dong in Jongno-gu has been changing into a trendy alley since two summers ago, and now it can be seen as the hottest alley, one of Seoul’s tourist sites. As a reaction, the alley is army with people during the weekend as well as during weekdays and it has constituted a nice commercial country that is equipped with cafes, restaurants, pubs and recreation. Ikseon-dong is offering many things to see and dine, as a sightseer alley should. However, there is a big crack between well-running stores and poor-running places. A large-scale conclude is because most purchasers are girls in their early- or mid-2 0s. We needed to check important aspects–whether the supermarket had cute, chic factors that are able to appeal to these girls, or constituents that will slake SNS targets who like uploading their photos on SNS, or whether there was any virtue that will provide a high pride for the relatively high prices compared to other targets. We began our blueprint after investigating Caligari Brewing’s unique emblazon, the trends of such alleys and target customers.

© Choi Yong Joon

( c) Choi Yong Joon

Concept “Two faces of space in daytime and nighttime”Ikseon-dong street seeks totally different in the day and night. To introduce it more accurately, rather than saying the specific characteristics is different between day and night, cafes and stores which sell meat open during daytime, from morning to the early evening, while organizations which well alcohol usually open in the late afternoon and control until midnight. Caligari Brewing is an booze business, so like other supermarkets, it opens in the late afternoon on weekdays. Nonetheless, due to the characteristics of Ikseon-dong, to satisfied the many weekend customers, when the transient person is the highest, it offers menu and beer from lunchtime. For that reason, we designed it to be a serene gap within a Korean traditional house to create a suitable climate for lunch and dining during the daytime while generate a “sensuous” space for nighttime as if is now in a association. Under these principles, we created an overall feeling of seat and figures and it became a clue helping us find factors that will present Ikseon-dong’s face during daytime and Caligari Brewing’s face during nighttime.

Sketch

Sketch

“Both Oriental and contemporary”We thought that if we remove the Asian features of the Korean conventional construct to depict the types of Caligari Brewing, we cannot quench those clients who come to Ikseon-dong street with different beliefs. Accordingly, we decided to use finishing cloths that contrast with the existing ones while following oriental vogue in terms of shaping.

© Choi Yong Joon

( c) Choi Yong Joon

For example, the forms of torches becomes a contemporary object and is used as a lighting furnishing for a folding screen, and metal textile was for daylight canopies to be suitable for the feeling of a Korean conventional house. In addition, for entrance directs, we employed training materials that they are able to give any suggestions of metal while utilizing a approach of changing the material while maintaining the condition and changing the office when maintaining the material in order to display two different types of fun distinguish.

© Choi Yong Joon

( c) Choi Yong Joon

“High and low height”While accompanying along the alley, when guiding in front of the accumulation, patrons will of course spurt in the room following the big metal wall and walk into the inside of the building and they will advance into the space with the highest ceiling while experiencing the rafter and roof tiles of the lowest ceiling. After boosting into the inside of the building, clients will find different chambers depending on their penchant, and we wanted to offer interesting knowledge in this process for them as well. Thus, we abused different storey grades and attitudes for each chamber. This is also a clue testifying the identity of the brand–“Secret Room”( Cabinet) as depicted in the movie “The Cabinet of Dr. Caligari“.

© Choi Yong Joon

( c) Choi Yong Joon

“Secret Room”The Secret Room’ implies that each office has a different reputation.

Entrance The entrance is targeted a little more inside compared to the boundary of the existing house, and by making a metal wall that will contribute trafficking in human patrons, we highlighted the entering facet of the acces. We intentionally designed the flow so that customers open the inside of the building naturally while going along the alley, and by targeting the menu right in front of the enter, it will be less likely customers who registered to be addressed by the menu to leave the building as they are already inside the cavity.

© Choi Yong Joon

( c) Choi Yong Joon

ROOM1, 2. The apartments have a space decorated in the background of a lyrical barley subject that equips a very warm humor created with natural sunlight through the open space of the outside and inside of the building. They intend to show warmth peculiar to Ikseon-dong street while causing any suggestions of a beer-specialty place by using the barley styling which indirectly shows the infinite of a disallow/ booth workbench counter. As this infinite is located near the acces, tables are places in this space for customers who want to suck brew for a short time rather than for customers who want to linger for a long time. In addition, we collected newspapers printed in the 1900 s which were discovered while razing its construction and cleared them into representation frames and exhibited the makes in the gap.

© Choi Yong Joon

( c) Choi Yong Joon

ROOM3. Room 3 is a crimson hue secret room where customers can advance into the room while listening the interesting phone of metallic cloth. The reason that we residence a cherry-red confidential infinite in this room is that we wanted to present a comparing infinite by making a strong intuition of a secret area on one side of the facade if there is a lyrical barley gap on the left. Even though red lighting and illumination is used to the area, we designed the walls by working Korean traditional mulberry paper and wood molding to present a expressive apprehension during daytime.

© Choi Yong Joon

( c) Choi Yong Joon

HALL.This prime hallway has a mixture of Caligari Brewing’s features and oriental attributes. We consumed the layout of a bunker mode in order to accommodate a feeling of being embraced by lowering the storey by about two blankets compared to the existing storey and we targeted a lighting in the forms of a folding screen on the ceiling that is higher than the ceiling in order to achieve the effect of expanding space. No partitions are used in this cavity, but exclusively different levels of the floor are exerted, when customers sit in this space, they can see the kitchen area where concoct are busy organizing food. Unlike other confidential apartments, this cavity is open it is therefore supplies a restoring find.

© Choi Yong Joon

( c) Choi Yong Joon

ROOM4. This room is the innermost area of the building and with it we worked to retain the original structure of the building. We thought that wallpaper and the ceiling light in fun chassis were important design items, so we prevented them in the original figure, instead of razing them, in order to provide incidental interior outcomes. Nonetheless, there was no range that comes sunlight, so we demolished the side wall and installed glass window to express a warm seat with sunlight.

© Choi Yong Joon

( c) Choi Yong Joon

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