In his earlier epoches, Siddharth Jain was part of the banking world in Singapore where he was introduced to a strong culture of boozing frosted tea . .

“Ice teas are very popular in Singapore, and that’s where I picked up the garb. I would have a bottle of sparkler tea on my desk that I would down throughout the day, like many of my colleagues, ” he said.

In 2015, Siddharth find a prodigious opportunity to develop a brand-new liquid list in India by bringing tea in a whole new form( cold, bottled and ready-to-drink) to the people. His mission was simple: To become the leading alternative liquors company of India’s big liquor grocery by providing real-brewed, organic, little sugared, and appetizing presents that had no preservatives.

Inspired by the glaring need for healthier refreshments in the country, Siddharth decided to infuse his long contained entrepreneurial dreams with his fury for spreading the goodness of real-brewed frosted tea.

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After two years of brewing various quantities of frosted tea in makeshift make equipment, the Brewhouse Tea Brewing Co was launched with three tones: Lemon, Peach, and Honey Mint.

Addressing the elephant in the room

The beverage industry is undergoing a major alteration across the world. Consumers are questioning’ vacate calories’ in’ sugar-laden’ liquors and are looking for healthier alternatives. Authorities are’ charging’ sugar,’ curbing’ power sips and legislating tougher ordinances to address consumer concerns around beverages.

These tends are slowly playing out in India as well.Carbonated liquors, which consists of more than half of India’s refreshments market, has considered close to nil volume growth at least in the city gathers, which could point out that consumers are ready for a change.

Providing appreciate by solving the problem with beveragesAccording to an EY report,” Indian shoppers exhibited a strong appetite for payment concoctions as they aspire for greater value, healthier produces or natural parts. 80 percent of the consumers are willing to pay up to 25 percent higher rates if they receive the desired importance .”

Since it firstly opened its product facility outside of Delhi, the team at Brewhouse has been offering this appreciate by brewing huge tasting refreshments that are organic, refreshing, cheap and healthy.

“I strongly conclude the process of how the liquor is stirred( real-brewed versus powdered) is becoming as important as the ingredients( what the refreshment actually contains ). Shoppers are looking to not just minimise injurious ingredients( preservatives, emblazons, excess carbohydrate etc .) but also include health ingredients( probiotics, natural active ingredients ), ” said Siddharth.

To meet the needs of this health-conscious consumer, Brewhouse sources its tea from organic tea plots and is currently conducting small-time batch brewing to ensure the quality of the brew is tightly controlled by its brewmasters. All its concoctions are pasteurised, red-hot crowded and immediately cooled down after bottling, which grants a vacuum to way inside the bottle, keeping the aroma and caliber intact.

“We merely use certainly organic, whole-leaf tea that is sourced directly from small farmers. Due to the small size of their plantations, they& apos; re able to ensure the quality and the organic sort of their produce. Our produces are completely natural, with no preservatives, emblazons or any artificial parts ,” said Siddharth.

This commitment towards offering healthier alternatives has been endorsed by USDA Organic, India Organic and Halal certifications.

Since it began operations in 2017, prominent institutions and venues like Inox, the Taj Hotels, and firms like Google have believes in the price that Brewhouse renders by stocking its offerings.

As part of Brewhouse’s efforts to bring the best quality products at an cheap price point to buyers, it established PET bottles in 2020. Apart from a strong presence across retail store in India, the consumer’s sect in Brewhouse’s offerings have now been authorized on Bigbasket, where it made repeat rates( a key metric for consumer approval for households) of more than 30 percent.

Bringing organic to carbonated beverages

Brewhouse does not shy away from experimentation to provide health-conscious purchasers with new flavour experiences. Its ice teas now are now in five different spices: Classic Lemon, Classic Peach, Forest Berry, Mojito Lime and Blueberry.

“We’ve developed a whole wander of brand-new produces and have a launch pipeline of 12 months ready. We’re going to start with lemonades that too have real-brewed herbs and tisanes added to impart more spices. These will be followed by some zero-calorie ice teas, which are again, all natural and organic, ” said Siddharth.

Pushing borderlines is part of Brewhouse’s DNA, and to that end, the company is poised to enter the fruit and carbonated beverages segment with distinct gives that stay true to the consumer’s needs.

“Brewhouse is also very excited to be bringing out an all-natural, organic, carbonated drinks brand which is built around our knowledge of meeting naturally brewed beverages” lent Siddharth.

With its new outgrowth- Lazy Bones Brewing Co- the company will step up our efforts to exhaust the first organic, craft-brewed carbonated drink with low-sugar content and natural caffeine from the tea and coffee.

With its ever-evolving portfolio licensed organic, real brewed, less sweet and huge tasting offerings with no preservatives, Brewhouse hopes to utter naturally brewed refreshments as an ideal alternative, and become the most trusted liquid brand in the country.

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