Two eras in, and the Republican National Convention gapes a lot like a Trump family business.

Just as Donald Trump worked closely with his children at the Trump Organization, numerous a number of members of the President’s immediate family, including all four of his adult children, are speaking throughout the week at the RNC to preach for his re-election. On the first night of the convention, the president’s son Donald Trump Jr. spoke, as well as Don Jr.’s girlfriend Kimberly Guilfoyle. First Lady Melania Trump headlined the second night, with President Trump sitting in the figurehead sequence to watch her discussion in the Rose Garden. The president’s children Tiffany Trump and Eric Trump both spoke before Melania on Tuesday, and a list of speakers sent out by the Trump campaign ahead of the week’s phenomena also has Ivanka Trump and Eric’s wife, Lara Trump, scheduled to speak.

Trump has long quality love among his closest identifies above all else, and exclusively a small group of beings have managed to stay in his regard through the vicissitudes of his first word. For the president, examining his children as some of his best substitutes is a natural propagation of that loyalty-focused mentality.

“President Trump is a family man who upkeeps deeply about his wife and children ,” says Samantha Zager, deputy national press secretary for the Trump campaign.” For times, the Democrats and mainstream media- blinded by bias- have sought to dehumanize and refute that slope of him, and the Republican National Convention is a perfect opportunity for those who know the President best to tell their stories.”

Polling too proposes voters may respond better to the president’s house than to other speakers appearing at the requirements of the convention. In a Morning Consult/ Politico poll secreted on August 24, members of Trump’s nuclear family were more popular than other leaders of the Republican Party among all voters, although there was still a wide partisan gap in how people goal. According to the poll, which was conducted Aug. 21 -2 3 among 1,992 registered voters and has a 2-point perimeter of lapse, Melania Trump, Ivanka Trump and Donald Trump Jr. all polled higher–both among Republican voters and voters overall — than other Republicans on the convention lineup, including Senate Majority Leader Mitch McConnell, onetime United Nations ambassador Nikki Haley and Arkansas Sen. Tom Cotton.

It isn’t bizarre for legislators’ families to take the stage at nominating assemblies to support the candidate. Several members of former Vice President Joe Biden‘s household spoke at the Democratic National Convention last week, including Biden’s spouse and son, Hunter. But for Trump, family are equally important to his political apparatus as it was to his business. His daughter Ivanka and her husband Jared Kushner have elderly personas in the White House( though Kushner is absent from the scheduled list of gathering talkers ), and his adult sons and their partners work closely with the re-election campaign.

” I miss acting alongside you every day but I’m damn proud to be on the front line of this fight ,” Eric Trump said during his speech in a direct address to his father.” I am proud of what you are doing for this country .”

The show of unity from Trump’s inner circle this week comes amid information of fraught dynamics between the President and other members of his family. Trump’s estranged niece Mary Trump liberated a tell-all book earlier this year in which she — backed by her doctoral degree in clinical psychology — says her uncle exhibits characteristics of narcissism and claims that he paid someone to take his SATs for him to get into college.( A White House spokesperson has repudiated this allegation .)

On Aug. 22, the Washington Post reported that Mary Trump had secretly recorded the President’s sister Maryanne Trump Barry, a retired federal adjudicator, lambasting her younger friend. “He has no principles. None. None ,” Barry says in the recording published by the Post. She also says: “I’m talking too freely, but you know. The deepen of fibs. The need of planning. The lying. Holy sh-t.”

In response to his sister’s comments, the president said in a statement, “Every day it’s something else, who upkeeps. I miss my brother, and I’ll continue to work hard for the American parties .” Trump’s younger friend Robert Trump passed away on August 15.

Any familial tension tower in the background was largely absent from their own families discussions Tuesday night. Tiffany Trump, who rarely utters public appearings, represented her father’s firstly term and said he has taken on” the establishment, the entrenched government, big pharma, and media monopolies .”

” My papa has determined me believe that America can truly be great again ,” Tiffany Trump said. Her appearance in particular illustrated the commitment to giving Trump’s lineage a platform this week , memorandum a top campaign spokesperson, because the recent Georgetown Law graduate doesn’t often campaign for her father-god. Tuesday was her first major communication since she speaking at the 2016 pact.” Tiffany is not one who originates so many public figures, so there should be a good sum of scrutiny paid to those remarks ,” Trump campaign communications lead Tim Murtaugh said on a press announce Tuesday afternoon.

Eric Trump talk instantly to “his fathers” at the end of his speech, constituting definite references to pedigree to close his remarks.” I am proud to show my children what their granddad is fighting for ,” he said. And, referencing his late uncle, he continued:” Dad, let’s establish Uncle Robert proud … Let’s become get another 4 years .”

Speaking to an made crowd in the Rose Garden with her husband in the figurehead row, Melania Trump said the president” is a spouse who are in favour of me in all that I do .”

Amid personal stories about her own upbringing and recounting meaningful events satisfying the military, children and American homes as First lady, Melania Trump too praised her husband’s fury for the country.” The future of our country has always been very important to him ,” she said,” and it is something I that I have always revered .” She continued:” From the day that I match him, he has only wanted to make this country the best it can be. For many years, I watched him change concerned and annoyed. And I’m so proud to see the many things he has done in such a short period of time .”

” If you tell him it cannot be done ,” she contributed,” he just makes harder .”

After Melania Trump concluded her pronunciation, the president stood up and met her onstage, imparting her two caress on the buttock and acclaiming beside her before they marched hand in hand down the colonnade into the residence.

Read more: time.com