E-bike startup Angell partners with SEB for manufacturing and investment

French startup Angell have already signed a wide-ranging collaboration with SEB, the French industrial fellowship behind All-Clad, Krups, Moulinex, Rowenta, Tefal and others. As part of the deal, SEB will produce Angell’s electric bicycles in a factory in Is-sur-Tille near Dijon, France.

SEB’s investment arm, SEB Alliance, is also investing in Angell. The words of the deal are undisclosed, but Angell says it plans to raise between $7.6 and $21.7 million( between EUR7 and EUR2 0 million) with a group of investors that include SEB.

“We originally planned to manufacture 1,500 bicycles in 2020, ” Angell founder Marc Simoncini was just telling me. “We realized that we were selling more bikes than expected. We now expect to sell 10,000 bikes.”

Angell has accepted 2,000 pre-orders over the past six months — 75% in France and 25% from the rest of the world. But pre-orders intensified drastically with the lockdown in France. During the month of May, Angell expects to sell three times more bikes than during an average month.

Originally, Angell planned to build its own factory and make motorcycles itself. SEB is allocating 25 hires on the production line and make should start at the end of May. It is certainly move things move faster and reduce potential delays.

Angell is a smart bike with an integrated parade

Angell unveiled its smart electric motorcycle in November 2019. It has a 2.4 -inch touch screen, an aluminum frame, integrated lightings and a removable battery.

Like other connected bicycles from Cowboy and VanMoof, it pairs with your phone using Bluetooth. This channel, the Angell bike has an integrated fastening and alarm system. There is still an integrated GPS chip and cellular modem to move it if it ever comes stolen.

But Angell is going one stair further with the integrated exhibition. You can select the level of assistance and display information on the screen, such as rushed, calories, artillery elevation and length. It can also display turn-by-turn guidances. Your handlebar also throbs to indicate when you’re supposed to turn left or right.

The company is also announcing a second model this week, the Angell/ S. It is a smaller, lighter form of the motorcycle with a step-through frame. Both prototypes boast the same battery, same motor vehicles and same electronics. They likewise both overhead EUR2, 690 ($ 2,900 ).

Angell now expects to deliver the first batch of bikes in July. By the end of the summer, new purchasers should be able to order a bike and get handed within 10 eras. Eventually, the company will too roll out a full pipeline of supplements, such as fenders, baskets and mirrors.