When it came to trailer views and social media undertaking, Fast& Furious 9 was readily the big winner at this year’s Super Bowl. The NFL’s 2020 championship tournament was a success all around, becoming the first Super Bowl in five years to see an increase in ratings. There were fewer commercial-grades for movies than there have been in the past, with studios like Warner Bros. and Sony sitting out the game alone and Paramount opting for cheaper pre-game show discerns. But if anything, that cleared the mode for the movies that did premiere trailers to stand out more.

Among the hotly-anticipated 2020 handouts to get a Super Bowl blot was F9 aka. Fast& Furious 9, the ninth core film in the high-octane franchise. The commercial-grade highlighted the movie’s physics-defying spectacle and set pieces over its trailer’s much-discussed plot discovers, in a bid to better appeal to the crowd tuning in for the Big game. The policy paid off, earmarking Fast& Furious 9’s sell to make a huge impression right out the gate.

Related: Why Dom’s Necklace is Very important in Fast& Furious 9

According to social media reporter RelishMix( via Deadline ), the Fast& Furious 9 Super Bowl blot and trailer( which fell just two days earlier) drew a combined 110.9 million views in the first 24 hours after the Super Bowl on YouTube, Twitter, Instagram, and Facebook. That’s far and above beyond the issue of trafficking for the other big films that debuted Super Bowl recognizes in 2020, including Marvel’s Black Widow( 18.1 million) and MGM’s expensive spot for No Duration to Die( 10.1 million ). It too dwarfed the affix Super Bowl commerce for last year’s Hobbs& Shaw spinoff (8 5.5 million) and The Fate of the Furious in 2017( 42.2 million ).

No doubt, this turnout is partly the result of Universal’s decision to make a proper event out of the Fast& Furious 9 trailer open. The studio premiere the preview as part of a live concert in Miami two days before the Super Bowl. This allowed them to dominate the presentation report round on what was otherwise a somewhat quiet pre-Super Bowl Friday. Of direction, it facilitated the Fast& Furious 9 trailer included two game-changing exposes; is not simply is John Cena playing Dominic Toretto’s forsaken brother, Jacob, but Sung Kang is back as Han Seoul-Oh after he appeared to die in Fast and the Furious: Tokyo Drift. Universal even turned the #JusticeForHan action into an official Fast& Furious 9 hashtag that trended after the trailer release.

Thanks to its Super Bowl carry-on, pre-ticket marketings for Fast& Furious 9 are currently outstripping those for Hobbs& Shaw and Fate of the Furious. It was always expected the film would play-act well, but it’s clearly gone a enhance from its marketing and now has the makings of a proper event, as opposed to merely another sequel. It’s fitting the Fast& Furious franchise was recently dubbed The Fast Saga, considering it’s come as close as any right to challenging the MCU and Star Wars for dominance at the box office. And just like Marvel’s Infinity Saga, it seems the story of Dom Toretto could end up getting a two-part finale to deliver all is a close.

NEXT: Fast 10 Needs To Be Fast Vs. Furious

Source: Deadline

Read more: screenrant.com