40+ Creative Video Messaging Ideas for All of Your Business Needs

Video is everywhere and it’s no surprise why.

Among video’s many benefits for business is the power to capture and hold attention, affect buying decisions, drive organic congestion, increase changeovers, and change revenue.

Consider this: 20% of people will speak the verse on a page, but 80% will watch a video.

One of the best parts is that there’s no one right way to use video messaging–it can, and should, be used across your business to collaborate, connect, and convert.

As a marketer, I’ve seen first-hand how powerful video can be for engaging audiences. It connects on a more human level, delivers knowledge in a way that we manage faster and retain longer, and enables us to tell better narratives while imbuing feeling into our message.

Simply introduced, video is thenext best thing to being there in person. So it should come as no surprise that its use in business is quickly originating beyond its traditional beginnings in marketing and training.

Thanks to advancements in key technologies, we’re seeing the rise of interactive and personalized video, social video, public and private live brooks, secure internal video sharing, and real-time video conferencing.

We’re also identifying the rise of personal video messaging–a simple way for anyone to captivate and share short video themes that are more impactful than text-based emails but don’t require a live two-way conversation like phone calls or video discussions. In countless highways, it’s the best of both worlds.

Whether it’s for onboarding brand-new employees, sharing the latest executive message, or connecting with clients in a more personal method, the adoption of video messaging is growing exponentially as the tools to enable it to become more accessible.

Originally built to help marketings professionals stand out and connect with more patrons, the Vidyard community has located countless new ways to communicate with video messaging.

These are our favorite examples of video messaging.

Create Free Video MessagesEasily record and share videos.Sign up with Business EmailGoogle LogoContinue with GoogleMicrosoft LogoContinue with MicrosoftSign Up FreeTop Examples of Video MessagingEmployee Communication and CollaborationThe meeting recap: Quickly recap convenes and collaborative brainstorms to share key takeaways with others and help with idea retention.Team knowledge sharing: Capture new ” lessons and best rehearses in a simple format that others can learn from, better recollect, and revisit as needed.Executive updates: Use video to keep your crews involved and up-to-date with corporation modernizes from leadership.Sales enablement: Record a quick walkthrough for your sales team on the specific resources that are available to support them and their conversations with customers.Virtual preambles: send a one-to-one personal message introducing yourself to a new colleague.New hire introductions: kept a face to a mention and send a quick video introducing yourself to multiple squads across your company.Share Videos with Your TeamCreate and share videos with your coworkers.Sign up with Business EmailGoogle LogoContinue with GoogleMicrosoft LogoContinue with MicrosoftSign Up FreeSales ProfessionalsA warmer cold outreach : Use webcam or screen captivate videos as a better acces to reach out to cold prospects and to explain exactly how you can help their business.Account executive introduction: introduce yourself to new chronicles with a short video.Pre-meeting connect : Reduce meeting cancellation rates by sending a video message before your congregate to confirm the details and build a more human connection.Post-meeting recap : Following a client telephone calls or encountering, record a short video to summarize key points and next steps that they can easily forward to other colleagues.Email signature video: Up your email signature activity by register a short video to introduce yourself and your character. Add it to your email signature with a hyperlinked thumbnail image.Event follow-up: reach out to new pass following your episodes with a short video.Best Video for Sales ExamplesExplore outreach and administer acceleration video samples to assist you connect with customers and prospects.Get InspiredSign up with Business EmailGoogle LogoContinue with GoogleMicrosoft LogoContinue with MicrosoftHR and Talent DevelopmentRecruiting videos: Use video to promote open job opportunities at your company.One-to-one recruiting videos: Create video letters to connect with prospective hires for specific hassle openings.Pre-screen interview invite: Excite and delight possible brand-new hires by giving them know they have met the selection criteria to begin the interview process at your company.Offer video: Complement your formal offer to a candidate with a recreation video.Welcome new hires aboard: Make brand-new works feel like a part of the team by receive them with a personal video message.HR business partner introductions: Put a face to a identify by sending a personal video letter acquainting yourself to brand-new hires.Record and Send Recruiting VideosIncrease Your Reach with Recruiting VideosSign up with Business EmailGoogle LogoContinue with GoogleMicrosoft LogoContinue with MicrosoftSign Up FreeMarketing TeamsCampaign review: Use video versus a long email or presentation to share key campaign results with your team or leadership.Content marketing: Before you propel a brand-new material asset, record a video to educate your internal teams on why it’s important and how they can help to promote it.Video newsletter: Spice up your newsletter by recording and embedding patronage videos to complement your email communications.Digital marketing: Use screen capture videos to share website modernizes with internal units in a way that enables you to explain both the what and the why.Event marketing: Use the superpower of video to improve outreach to potential partners, patronizes, orators, and attendees for your upcoming events.Content promotion: Embed a promo video in campaign emails or territory pages to provide a high-level overview of your content.Creative design: Create short videos to beg or provide feedback on product design, website pattern, and other innovative assets.Press pitches: Stand out with reporters by pitching brand-new storey ideas in a way that inserts yourself and forms a more personal connection.Best Video Marketing ExamplesFind inspiration for your next market expedition or platform with these video marketing examples.Get InspiredSign up with Business EmailGoogle LogoContinue with GoogleMicrosoft LogoContinue with MicrosoftCustomer Experience TeamsFaster, better customer support: Stop sending text-based instructions and screen shots. Instead, start using video to show exactly how to solve an issue in an easy-to-follow format.Welcome new purchasers: Put a face to your identify by receive brand-new purchasers with a personal video theme from their detail manager, support rep, or your execs.Customer onboarding: Improve the customer experience by outlining the onboarding process for your brand-new customers.Ongoing customer communications: Update your clients on fellowship report and product updates with video sends that stand out and get noticed.Congratulate purchasers: Share a video to celebrate a customer’s special time or milestone.Product Development TeamsProject management : Share video sends to clearly summarize project schemes and to keep teammates aligned on key deliverables.Design and UX recollects:Use custom screen capture videos to beg or provide feedback on user experience design updates.Product feedback solicitation:Encourage other teams and customers to provide product feedback via habit videos that clearly register, and clarify, their perspective.IT and Help Desk TeamsHere, let me show you:Show hires exactly how to resolve common issues with a custom-built screen recording that buds no chamber for misinterpretation.Application training and FAQs : Help works learn how to use different works and tools on their own time with custom, on-demand walkthrough videos.Finance, Legal and Business OpsBudget report reviews : Cut down on time spent in face-to-face meetings by squandering video messages to recap and clearly explain budget reports.How-to videos for employees : Use screen capture videos to show employees precisely how to submit expenses or statements to save everyone valuable time.Contract inspects:When reviewing a contract internally or with third party, try a custom-built video to talk through any questions or feedback to ensure your concerns are clear.Industry-Specific Use-CasesEducation :Use short-lived video letters to clearly explain brand-new allocations and equip students to captivate exhibitions that can be watched easily on-demand.Real estate agents:Easily record and share rapid video expeditions to help your buyers learn more about qualities before shaping the trip onsite.Insurance agents : Send personal video invited to key prospective clients to drive them to join information sessions or follow-up on next steps.Legal and professional services : Improve communications with key purchasers by sharing video senses to explain complex topics and share new ideas.Construction and property management : Record short-lived videos to share updates on project status or to highlight potential issues or concerns.

If you’ve started to use personal video messaging, satisfy connect with us to share how you’re expending it along with any tips-off you have for others on starting effective video contents. We’d love to see this list impede stretching!

Create Free Video MessagesEasily record and share videos.Sign up with Business EmailGoogle LogoContinue with GoogleMicrosoft LogoContinue with MicrosoftSign Up Free

This post was originally published on July 18, 2017. It was updated on March 31, 2020.

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