Popeyes inserted its new chicken sandwich with an integrated expedition that spanned the part media terrain. Two points stood out, both of which the apportions jury opted to honor as part of the Best Launch of the Time gifted. One came from GUT Miami. The organization dug into Popeyes’ history to resurface #Popeyesgate from 2017, when a Southern California restaurant secretly resold the fast-feeder’s chicken alongside waffles as its own menu item. Popeyes returned to the outlet, Sweet Dixie Kitchen in Long Beach, to introduce its official sandwich, selling it there for got a couple of eras before it touched the order for real. That specify the stage for flirtatious antics in which Popeyes poked fun at one of its main competitives, Chick-fil-A. The move led to 21 billion made media notions and $226 million in earned media.

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