Founded in 1975 in New Mexico, the mission of Microsoft’s founder, Bill Gates, was to put personal computers in every residence by making technology cost-effective and user-friendly. These exploits turned Microsoft into one of the world’s biggest corporations and heightened Bill Gates to the wealthiest individual on the planet.

We dive into the internal backbones and weaknesses of information and communication technologies beings, as well as the external opportunities and menaces that impact the company.


1. Microsoft is the biggest technology company in the world. The first company to reach a market capitalization of $500 billion in 1999, Microsoft has hampered a position in the top ten biggest corporations in the world throughout its lifetime. Its grocery reach has ensured that the Windows Operation System was a household feature during the technology boom of the 1980 s and 1990 s. Due to its immensity, Microsoft often dictates the direction of the industry, therefore reaffirming its position going forward.

Microsoft maintains 76.56% of the world operating system market.( Statista)

2. Microsoft has one of the largest market-reach out of any technology companionship. As the Windows Operation System is the go-to platform for over 70% of the operating system market, Microsoft already has access to an incredible customer base. This penetration offers Microsoft the ability to sell its products and services to its existing customer base. Furthermore, its existing client base knows that these products can be fully integrated into its current setup.

More than 1 billion manoeuvres run on Microsoft’s flagship software, Windows 10.( Microsoft)

3. Microsoft’s environmental policies are world-leading. Microsoft has installed responsible environmental rehearses in its operations for several years, seaming eco-friendly policies into its fabric for years to come. As purchasers become increasingly intentional about their environmental impact, Microsoft offers a responsible alternative for the market’s technological needs. Furthermore, government policies and regulations are placing increasing push on the private sector to curtail its impact on the environment. In this regard, Microsoft is ahead of the game.

Microsoft has operated at a carbon neutrality statu of 100% since 2012.( Microsoft)

4. Microsoft has one of the largest market capitalization rates. Microsoft has a market capitalization of nearly$ 2 trillion, doing it the second most valuable company after Apple. Its recent growing is due to a change in consumer behavior to a more tech-focused livelihood with decentralized workspaces.

These eras, purchasers can work from anywhere in the world thanks to an online universe supported by online technological infrastructure. As fellowships have facilitated decentralized workspaces, Microsoft developed makes to service that demand.

Microsoft has a market capitalization of $1.359 trillion.( Statista)

5. Microsoft diversified its suite of commodities across a broad range of market segments. With the prevalence of the Windows operating system, Microsoft has a large section of the technological marketplace easily available to it. The corporation has leveraged this position in its wide range of makes. Microsoft is present in most segments of the technological macrocosm, represent one of the most crucial actors in the gaming area, cybersecurity, productivity software, as well as cloud computing , amongst other. This is reinforced by its flagship application, the Windows Operating System.

Microsoft has 16.9% of the Infrastructure As A Service( IAAS) business the shares.( Seeking Alpha)

6. Microsoft has an incredible brand value, helped by its historic first-mover advantage in many sectors that are now well established. The displacement that took place in to decentralized workspaces increased the symbol value of Microsoft and facilitated it to excel its challengers. Microsoft’s productivity software, as well as collaborative conferencing software, Teams, rendered Microsoft an boundary over its closest competitive, Google, which derives most of its income in pushing spend.

The brand value of Microsoft had a year-on-year proliferation of thirty %, hit $326.5 billion.( Statista)


1. Cybersecurity continues to impact Microsoft’s operations. Resilience in the modern senility of an online life means that cybersecurity is essential to maintain trust in technology. Threat from cybersecurity are becoming more and more advanced, with actors developing beyond private individuals and ill-intentioned radicals, to governments deploying confidential tricks in their bids to influence the sovereignty of other nations. Microsoft has knowledge several cyberattacks on its software, leading to the perception that its security boasts are not as strong as its competitors.

Every day, Microsoft procedures over 6.5 trillion signals in order to detect instances of infringements in cybersecurity.( Microsoft)

2. Microsoft has a large reliance on the personal computer market. As its flagship application is primarily used on personal computer( PCs) developed by third-party constructs, the market for PCs has a large impact on the sales revenues of Microsoft. The diversification of Microsoft’s products and services occurs once its flagship software has been adopted by the consumer. The developing accomplish is that Microsoft is largely impacted by the forces that impact the PC market. Microsoft can strengthen its position by further diversifying beyond its flagship software.

The PC market be increased by 11%.( Blue Box Media Private Limited)

3. The continued contend of Internet Explorer bangs the Microsoft brand. Microsoft’s Internet Explorer has been dubbed” the best browser to download better browsers, like Google’s Chrome, or Mozilla’s Firefox .” Microsoft’s Internet Explorer has had a long, drawn-out decline from its inception in 1995 when it took over as the leading internet platform. The definite decision of a lack of innovation, Microsoft discontinued support for the application in 2021, finishing off a 26 -year lifespan of its primary internet browser.

Microsoft’s Internet Explorer formerly deemed a 90% the shares, but declined to the point that Microsoft terminated support for the programme in 2021.( Mind Matters)

4. Many big acquisitions of business with little residual importance have injured Microsoft’s sector balance sheets. Microsoft has an unfortunate history of acquiring market-leading firms in up-and-coming industries, and subsequently not doing anything with them. A striking subject of this is Microsoft’s purchase of Nokia, which, after a series of managerial the questions and fumbles, resulted in Microsoft writing off nearly all of the $7.2 billion it paid for the mobile handset make. This situation has mimicked itself in several of Microsoft’s mergers and acquisitions, with the main contributors to failure identified as racial mismanagement.

Microsoft acquired Skype for $8.5 billion in 2011, and Nokia for $7.2 billion in 2014.( Hustle Con Media, Inc .)

5. Microsoft’s core sells are over-saturated. With 70% of the Operating System and a large portion of the productivity software market under its belt, Microsoft’s options for growth are increasingly hard to identify and achieve. Coupled with its slow uptake in innovation and a trust on its existing mart, Microsoft’s marketplace place has some defects. To strengthen its position, further development and invention of Microsoft’s products and services will go far.

Microsoft’s share of the productivity software market is 41.6%.( Statista)

6. Microsoft does not produce its hardware. By not controlling the supply bond of Microsoft’s prime hardware and machines, it uncovers itself to supply chain shocks and restrictions, as well as market violences in these industries. Furthermore, Microsoft makes controlling software for hardware that is produced by third parties. Microsoft is well-positioned to design hardware that marries its software perfectly, creating a more harmonious ecosystem for the rest of its products and services. This status of implementation well by its contestants, such as Apple.

PC shipments fell 10% due to supply chain limitations.( CNBC)


1. Consumers who led gift software will modernize to newer software. Through the process of developing competitive refurbishes to its existing application suites, Microsoft has access to an fantastically great market of loyal customers who need to sporadically ameliorate their software to ensure cross-compliance with other applications, as well as replace outdated hardware or software to ensure continued usefulness. These marketplace dynamics bode well for Microsoft’s sales.

In 2020, 8.5% of Microsoft’s users “re still” utilizing Windows 7.( SlashGear)

2. Microsoft could intensify its research and development tries. As already mentioned, research and development of inventive engineerings increase the chance of consumers choosing a technology offering over that of a competitor, as well as initiates an upgrade of existing software. Although expensive engineering that becomes outdated speedily because of technological advancements is not good for the reputation of a company, a company will still need to ensure that gift software is somewhat compatible with replacement software as and when it becomes available.

Microsoft spent $19.3 billion on research and development.( Statista)

3. Strategic collaborations and possessions can offer Microsoft advantages in diversified areas. As the rate of change in the consumer technology and software industries increase, it becomes increasingly difficult for large corporations to keep on top of development and invention. A tactical coming could be to collaborate, consolidate or acquire corporations that appearance strong market capacity in infant industries that register positive increment likelihoods. Microsoft has gained a lot of experience in this strategic approach and has certainly learned how it can go wrong, with consolidations such as Nokia.

Microsoft obtained Nuance for $19.7 billion and LinkedIn for $26 billion.( VentureBeat)

4. The wearables and smartphone industries are both specified for immense rise. Although Microsoft’s acces into the wearables sell with the Microsoft Band( a wrist-based fitness device) ended when it announced that it would no longer support the platform, the patents that Microsoft is issuing are pointing toward a comeback. The sell has incredible potential, specially considers the medical and guarantee employments that these devices are now offering. As the world becomes interconnected and shoppers require engineering that has more seamless integration, wearables proposal incredible opportunities.

The global wearables grocery width is expected to grow by 15.51% year-on-year between 2020 and 2027.( GlobeNewswire)

5. Microsoft can raise its equipment. Microsoft can take control of the supply of its equipment, as well as produce the hardware that operates its software. In pursuit of this, it can significantly shorten its render series, as well as increase the resilience of its logistical abilities. Furthermore, it can offer innovative technological offerings that better melt the hardware and software interface of its flagship scaffolds. This “ve brought” Microsoft in line with the policy of its major competitors.

Microsoft’s central chip supplier, Intel, announced revenues of $9.85 billion from its activities related to selling PC chippings.( CNBC)

6. The cybersecurity sphere is growing at a rapid charge. The world threat of cyber-attacks on individuals, corporations and the government is a lot more real these days than it was a decade ago. Private participates are using cybercrime to undermine foreign authorities, and governments themselves are using cybercrime as a tactic to undermine the sovereignty of rival people. Microsoft is favorably positioned to leverage its existing market vicinity to develop produces to mitigate the increasing risk of cyber-attacks on the various manufactures/ areas that are being targeted.

Microsoft acquired CyberX for $165 million.( The Motley Fool)


1. Competitive troops will continue to threaten Microsoft’s market position. Microsoft was once the go-to company for most things software-related. Many of its market-leading offerings have lost market share due to competition and a lack of innovation. One major instance of this is Microsoft’s Internet Explorer, formerly having 90% of the internet browser busines, which is now been characterized by Google’s Chrome.

Other areas of Microsoft’s business are increasingly impacted by that of its competitors, such as Google’s Membrane, Docs, and Slides taking market share from Microsoft’s Excel, Word, and PowerPoint, respectively.

The office software market volume is $26.5 billion.( Statista)

2. Piracy undercuts Microsoft’s profitability. Microsoft’s software is generally priced at a premium compared to its opponents. Furthermore, most computers require an operating system to operate. Microsoft’s operational mechanism of native hardware installed on a manoeuvre, instead of cloud-based infrastructure, meant that Microsoft’s software will have a higher likelihood of being illegally operated, especially in emerging economies. This represents a significant portion of the world market for operating systems.

The overall pace of piracy in Microsoft products in the Middle East and Africa is 56 %.( ITWeb Limited)

3. Privacy and security issues over Microsoft’s flagship software packages elevate concern for its consumers. Targeted Advertising, Diagnostic Feedback, Location Tracking, use of the Camera and Microphone, and Activity History are all features of Windows 10 that has now come under inquiry in recent years for the violation of the privacy and security of Microsoft’s shoppers. Furthermore, Microsoft accepted the National Security Agency to intentionally circumvent protection peculiarities that come standard with Microsoft’s products.

250 million client records were explained in a data breach of Microsoft.( Forbes)

4. Discrimination in Microsoft’s employment makeup and corporate environment jolt its workforce. Microsoft’s employees are mostly grey adults, which has led to charges that Microsoft discriminates in its hiring process. Furthermore, accusations have surfaced of a significant wage gap present in the wage of males compared to their female copies. Finally, Microsoft is accused of sex racism toward its existing staff members.

Microsoft’s workforce is 60% lily-white and 75% male.( Vox Media, LLC)

5. Large antitrust prosecutions have had an impact on Microsoft since the 1980 s. Charge of monopolistic tendencies are a staple in Microsoft’s legal clashes, with a major bag in the 1980 s, the United Regime vs. Microsoft Corporation, where Microsoft targeted restrictions on the ability of PC manufacturers to install software other than Microsoft’s offerings on the machines that it made. These accusations have continued to surface, involving Microsoft employing its position as a market leader in non-competitive ways.

A $ 375 million antitrust dispute has been bought against Microsoft.( Incisive Business Media( IP) Limited)

6. Disruption in the technology industry sternly impacts houses that do not innovate. While firms that fill strong invention tactics in the continuing operation decline less from the impact of a altering grocery landscape, those that do not innovate and conversion with the times can be swiftly and severely impacted by a change in consumer behavior and intake blueprints. Alters in accordance with the arrangements corporations operate and individuals interact in their professional men have represented a major disruption in countless manufactures. Corporations need to ensure a adroit coming to innovation to mitigate the impact of this risk.

73 % of employees crave flexible, remote drudgery.( Microsoft)

Having such a large market share in a flighty, dynamic grocery as purchaser technology, Microsoft’s caste allows it to carve the path of the industry. Whether or not Microsoft leverages its position to innovate and dictate the industry path or not is yet to be seen. Many large firms that had already been seen as” too big to miscarry” have disappeared due to the lack of their ability to change with the times.

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