As anyone who’s ever checked out a “spacious two bedroom” in New York City and witnessed it was just a shoebox knows, real estate photos aren’t ever accurate. And consumers and purchasers know it. Snapshots alone can’t really communicate daybreak caliber, place vibe, or reference. If your dimension has all those things going for it, you ought to show them off. You ought to use real estate video.
The same acces photography and the internet supercharged MLS networks in the 1980 s, so video is transforming the business today. It’s allowing agents, realtors, and operators to show , not tell, and to make a connection from half a macrocosm apart. This is translated into both commercial and residential sales. Today, 44% of dwelling customers start their search online and 73% of dealers are more likely to list their home with an operator who utilizations video, reports the National Association of Realtors. Half of all intermediaries say real estate video marketing is a big part of their programme.
Watch and Learn
Want to learn about expend video for real estate? We made a video version of this blog so you can do precisely that!
In under five minutes, Vidyard’s Social Media Manager Charlie Rogers explains why you should use video, what kinds of real estate videos you are eligible to realise, and some best practices for creating and using them effectively.
What acquires video so effective for workers? Countless say it helps them 😛 TAGENDExplain things more clearly: It’s easier to demonstrate how comfortable a quality is.Book more gratifies: Video messages( mail via email or social media) are 40% more likely to be opened, 37% more likely to be clicked, and 3x as likely to earn a response.Save time: Once saw, videos can be reshared, and you can add custom prologues to build old-time excerpts feel new.Drive copes forward: Resolve questions faster, showcase more amenities, and plaster a personal connection.
Video is also useful for parties in a variety of realty personas 😛 TAGENDSell side operators: Show your quality in the best possible light.Buy side negotiators: Attract leads-in with video tributes.Brokers: Save time, develop your persona, study agents.Builders: Increase demand, sell faster.Architects: Convey your quality the direction it was meant to be conveyed.Inspectors: Explain, capture, and document.Contents1. 13 Real Estate Video Ideas1. 1 Cold Outreach Videos1. 2 Social Media Videos1. 3 Customer Testimonial Videos1. 4 Warm Followup Videos1. 5 Neighborhood Video Tours1. 6 Property Video Tours1. 7 Real Estate Drone Video Tours1. 8 Realtor Profile Videos1. 9 Educational Real Estate Videos1. 10 Property Contract Walkthrough Videos1. 11 Live Videos and Ask Me Anythings( AMAs )1. 12 Training Videos1. 13 Recruiting Videos2. When Should I Hire a Professional Videographer ?3. How to Make a Real Estate Video that Sells3. 1 Use the Right Equipment3. 2 Spend Most of Your Time in Pre-Production3. 3 Write a Script But Don’t Stick to it3. 4 Dress for the Audience3. 5 Use Subtle Background Music3. 6 Use GIFs to Grab Attention
The Video Platform for Real Estate ProsVidyard is the easiest way for real estate professionals to create and share video–for free! Sign Up Free1 3 Real Estate Video Ideas1. Cold Outreach Videos
Establish trust by routing video openings. It’s uncommon, so more likely to grab attention, and gives you a chance to build rapport. Home marketers apparently do less than three hours of research and many of them hire the first worker they are complying with. Be that fresh face in their inbox.
Joe Balestriere, a Connecticut-based Realtor with William Raveis Real Estate, knows how valuable video can be for selling real estate.
“When communicating with a brand-new patient, video can create a serious advantage over the tournament, ” he says. “Match that with analytical data for a marketer, and you stand above the rest.”
Learn From the Pros
Though she’s not a real estate agent, Diana Huynh, an Account Executive at Vidyard, knows how to use video for sales. In this prospecting video, she makes artistic utilization of props to help identify–and more importantly, empathize–with her prospect’s pain times. This approach well places her as the person who can help them overcome those obstacles.
2. Social Media Videos
Cast a wide net by posting videos for real estate on social media–either to captivate expectations who are just beginning their research, or to market a property.
Despite the hoopla over how organic social media contact is declining, most social algorithms heavily prioritize video. For speciman, Instagram video berths earn 38% more engagement than non-video berths. For Facebook videos, the advantage is 135%.
Ideas for social media video for real estate 😛 TAGENDVideos boasting owneds just soldVideos highlight qualities on the marketShort testimonial videosDay-in-the-life video postsQuick videos to share an agent’s personality or expertiseLearn From the Pros at Team Pinto
Angelica and Aron Pinto, together Team Pinto at Re/ Max Twin City Realty, are pros at making and sharing real estate videos. The duo shoot innovative material that petitions to both residence buyers and sellers, developing in more our customers and faster home sales.
While many of Team Pinto’s opponents share only photo panning, they focus on creating excellence video leanings for their dimensions to captivate and keep purchaser courtesy. They’ve too made a video streak announced “Team Pinto Talk Real Estate” where they acquaint their gathering about real estate topics–a move that’s been great for brand awareness.
Through their social video campaigns, Team Pinto has been an increase their Facebook following to more than more than 1,700 parties. Many of their Facebook videos have idea counts that far outstripped their number of adherents, with some of their more popular garnering upwards of 55,000 views.
3. Customer Testimonial Videos
Let your happy customers do your boast for you by having them record short-lived customer testimonial videos. Make a wont of asking to film short interviews at the high point in their buying journey–upon offer, upon close, and six months later.
These videos don’t need to be high-production significance. You can fulfill a great deal with a smartphone and a lavalier microphone. Save all these videos in a folder and when you have time for sell, trimmed them together into a series of testimonials around themes like buying or selling.
Questions to ask:
How do you feel right now? How were you feeling a month ago? What does this mean for you? Would you recommend me to a friend? Why? Learn From the Pros at Todd Riccio Real Estate
In this video from the Todd Riccio Real Estate Team, a joyou marry who bought a home from the team talk about their experience.
4. Warm Followup Videos
Email follow ups are cold. Video follow ups are hot. And, even though videos don’t make long to record, parties get the sense that videos make more effort to produce and so perceive them as high value. “Wow, they took the time to record a video, ” the foreseeing goes.
Video follow ups can cement the relationship while spotlighting the benefits of a dimension, and they can return to watch it again.
Learn From the Pros
In this warm followup video, Ryan McGinnis, a licensed realtor with Provident Real Estate, reaches out to a possible homebuyer who’s sought some register via the firm’s website. Note that Ryan explains why he’s reaching out and establishes his face in order to establish a personal connection. See more of Ryan’s videos and get his top tips in this case study.
The Video Platform for Real Estate ProsVidyard is the easiest way for real estate professionals to create and share video–for free! Sign Up Free5. Neighborhood Video Tours
Pictures of a commercial-grade property made at high noon on a Sunday may make for clear photos, but they can also spawn the neighborhood look empty. Use video to captivate the weekday excitement of the nearby food truck court, commuters streaming out of the metro, and the sheer number of people who stop to inspect the” Coming soon” sign.
This labours just as well for residential owneds: Capture the playground when it’s full, the school at lunchtime, and the waterfront walkway when it’s dappled in a sherbet-colored sunset.
Learn From the Pros: Jon Barr
Former sportscaster Jon Barr isn’t a real estate agent, but he does know how to make a great neighborhood tour video. And, with more than 149,000 customers on YouTube, it’s clear that sees concur his videos are worth watching.
6. Property Video Tours
Supplement your photography with a video safarus to give customers a feel for the environment and the flow of the place. You can create high-end virtual tours meant to live on the inventory sheet, but you can also record personal tours. Use your phone and walk through the place interpreting the amenities you know the buyer is the most interested in.
As an Associate Broker for Jackson Hole Sotheby’s International Realty, Des Jennings knows the value of video tours.
“Working in a market with a high percentage of vacation or second homeowners, video, and especially video walkthroughs, are a critical component for retaining and communicating with buyers, ” he says. “Video organizes a real-time touchpoint and emailing brand-new directories or calling on the phone just can’t match it.”
Real Estate Video Tour Pro Tip: Stage the gap. Shut all the doors and wardrobes, declutter, fluff the pillows, and remove photographs of the homeowners.
Learn From the Pros
This gorgeous property tour video from Lifestyle Production Group shows what a high-production value walkthrough video can look like.
7. Real Estate Drone Video Tours
The cost of hiring a real estate drone photographer has plummeted over the last five years–in some neighbourhoods, by as much as 90%, reports the L.A. Times.
Footage that cost $2,000 in 2015 now expenses $175. That performs it accessible for most belongings and a big value computed for realtors. Aerial shots are affecting and give an air of glamor.
Learn From the Pros
In this video, REtipster leads through five of the most popular shots to include in real estate videos, demonstrating examples of each.
8. Realtor Profile Videos
People buy from people they like and you can pack your temperament and appreciate hypothesi into a short, 30 -second, “get to know you” clip. Place the video and a thumbnail image of it in your email signature, so everyone has a chance to get acquainted.
Real Estate Video Pro Tip: Use the free video editing software on your computer( iMovie or Windows Movie Maker) to add your identify, deed, and contact information to your intro clip to help seal the deal.
Learn From the Pros at Sotheby’s International Realty
Tallie Lancey, a broker with Big Sky Sotheby’s International Realty in Montana, talks about her coming to unite with clients.
9. Educational Real Estate Videos
Make buying easier by learn your buyers how a distribute should go down.
For first-time home purchasers, affix “Home buying 101 ” videos where you talk them through figuring out how much house they can afford, going multiple pace repeats, or redressing ascribe report problems. For commercial customers, whiteboard the financial benefits of a owned as major investments and liken it to others nearby.
Learn From the Pros: Kris Krohn
Real estate influencer Kris Krohn establishes a videos to educate his audience on a variety of topics.
10. Property Contract Walkthrough Videos
All salespeople share a common experience: Your promise gets the contract and becomes nighttime. If you aren’t there to review it in person, it leaves the opportunity for breaches and sticker shock.
Record a video of yourself walking through the contact and illustrating its most important clauses. Promises will appreciate it( who likes to read contracts ?) and you increase your quirkies of a response.
Learn From the Pros
Ryan McGinnis, a licensed realtor with Provident Real Estate, examines a contract for home customers making their first offer. Using screen transcription, he strolls through the important points and moves it simple for the spectator to follow along. See more of Ryan’s videos and get his top gratuities in this case study.
The Video Platform for Real Estate ProsVidyard is the easiest way for real estate professionals to create and share video–for free! Sign Up Free1 1. Live Videos and Ask Me Anythings( AMAs)
For commercial middlemen with niche patients, impound a live video session on social media to promote a owned or asset strategy. On places like Facebook, YouTube, Instagram, and Twitter( which all have a live aspect ), spectators will get to ask questions that you can answer. In some cases, everybody in your structure will get a notification that you’re broadcasting.
Learn From the Pros at Lisney
Lisney, a real estate firm in Ireland, has created several Facebook Live videos doing virtual belonging safaruss. This approach contributes their audience the chance to ask them questions about the home in real-time.( Watch the speciman below on their Facebook sheet .)
1 2. Training Videos
The best training is an in-person session with a seasoned intermediary. But if geography thwarts that, or they’re ever on the road, ask them to record videos. This could be a scripted “Selling 101 ” online video course or one-off videos taken away from a smartphone. For speciman, major dealers can record videos before or after meeting with clients to talk through their strategy or explain why someone bought.
Learn From the Pros: Tom Ferry
Top real-estate educator Tom Ferry develops videos sharing opinion, like this one that addresses common questions real estate agents get and how they should answer them.
13. Recruiting Videos
Videos are interesting to prospective buyers, but they’re also interesting to future operators. Use videos to show off your companionship culture, share day-in-the-life tales that perform the role relatable, and interrogation top-performing agents about what the fuck is been fucking loving the job.
Learn From the Pros at Long& Foster Real Estate
Established in 1968, Long& Foster Real Estate is a full-service brokerage firm that offerings residential and commercial real estate, mortgage, quality control, and more. They started this video to introduce their public to not only the business but too the people who make it run.
When Should I Hire a Professional Videographer?
The rule of thumb is, do it yourself until you can’t. Scrappy smartphone videos are fast and efficient, but are also welcome to be endearing–in a world-wide where every other brokerage site is plastered with ultra-manicured videos that was like they belong on TV, videos that look like they’re coming from a real person can be a relief.
That said, there’s a duration and sit for professional videography. It depends on your public. For luxury and high-end commercial-grade dimensions, buyers expect nothing less than perfect. You could do it yourself with a DSLR and stabilizing material, but your time might also be better expended prospecting. A video professional will know the ins and outs to produce huge videos quickly.
The Video Platform for Real Estate ProsVidyard is the easiest way for real estate professionals to create and share video–for free! Sign Up FreeHow to Make a Real Estate Video that Sells1. Use the Right Equipment
You can get an superb quantity of real estate video marketing done with just a smartphone and videography apps like Level and ProCamera, which can adjust your positioning and lighting.
But when you want high-definition real estate photography and videography, you’ll need a DSLR camera or mirrorless equivalent. Below is a good mid-range starter kit for negotiators 😛 TAGENDDSLR( Canon EOS Rebel T7i) Lens( Canon EF 24 mm lens) Extra batteryCamera standReal estate video softwareSlide rail( optional)
Pro Tip: Avoid the push to use a fish-eye lens. It may utter the area look bigger online, but you’re exclusively designating your purchaser up to be frustrated. If a video induces lots of visits but few close, it could be a waste of time.
2. Spend Most of Your Time in Pre-Production
According to video make Mat King, you should spend roughly 50% of your time planning, 20% of your time filming, and 30% of your time editing.
The more time you devote planning–staging the office, adjusting the illuminate, test the microphones, and thinking about the distribution–the faster everything else goes.
3. Write a Script But Don’t Stick to it
Much of the phase of recording real estate properties videos is to show off your temperament. Write a write and know the message, but when recording, explain things naturally in your own words.
4. Dress for the Audience
Wear clothing that’ll procreate you relatable to your public. To people who don’t often wear clothings, an negotiator who’s garmented too nicely can be alienating. And to professionals who only wear clothings, an operator in plaid short-spokens and flip-flop flops can come across as unprofessional.
5. Use Subtle Background Music
Music that’s too loud or has a high beat per-minute count can disconcert from what’s happening. Choose background music that subliminally complements your message–that the property is fun, tranquilize, inviting, unique, or elegant.
6. Use GIFs to Grab Attention
Add interest to your prospecting videos by including a video thumbnail featuring that enticing frolic button in your contents. To take it even further, conclude your thumbnail an animated GIF of you beckoning or pointing to something on the screen or in the background. Videos with GIF thumbnails make more clicks.
Just as photos now seem obvious, soon, video marketing in real estate properties will seem old hat. Everyone will be doing it so well that we’ll be forced to come up with the next thing.( Perhaps augmented world ?) But until that time, video offers a assassin advantage.
Video can want more responses, more gathers, and faster copes, in both commercial-grade and residential real estate properties. And be started? Well that’s as simple as picking up your phone and hitting record.
The Video Platform for Real Estate ProsVidyard is the easiest way for real estate professionals to create and share video–for free! Sign Up Free
This post was originally published on March 26, 2020. It was updated on September 29, 2020.
The post How to Use Real Estate Video Marketing to Sell More Property sounded first on Vidyard.
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