Google Lens, the technology that combines the smartphone camera’s ability to see the world around you with A.I. engineering, is coming to the Pixel 3 camera, Google announced this morning. That means you’ll be able to target your phone’s camera at something- like a movie poster to get local theater directories, or even look up at actor’s bio, or to convert a sign in another language- and ensure develops right in the camera app itself.

The integration is thanks to Google’s investment in A.I. engineerings, something “thats been” the underlying hold to everything Google announced today at its hardware event.

Lens, in particular, was first proven off at Google I/ O back in 2017, before going out to new produces like Google Image Search exactly weeks ago. Now, it’s in the camera itself- the most obvious place for the technology.

With Lens, you are able to degree your camera at a takeout menu, Google says, and it will spotlight the digit to call.

Another feature is centered around shopping. With a long press, you can have Lens relate a produce the camera attends in the viewfinder, and have it parallel it to real makes. This is called ” Style Search ,” Google says.

This time we built Google Lens right into the Pixel 3 camera. Target it at a takeout menu and Lens can pull up the amount to see. Or with a long press, catch out where you can buy those sunglasses that would look so good on you. #madebygoogle yQZBSFCDXS

— Obliged by Google (@ madebygoogle) October 9, 2018

As Google showed at the event, you can spot your Pixel 3 camera at a friend’s cool brand-new duo of sunglasses or some shoes you like in a store, and Lens will time you to where you can find them online and browse same styles. The facet is reminiscent of Pinterest’s visual examination, which has been available for some time.

Style Search has been available in Lens as of the beginning of this year, but Google made the time to call it out today at the happening. And Lens itself has been inside the camera apps of older Pixel devices as well as those from other manufacturers, including LG, Motorola, Xiaomi, Sony Mobile, HMD/ Nokia, Transsion, TCL, OnePlus, BQ, and Asus.

Also of note, Lens will be able to take some of its commonly used wars instantaneously in the camera, without the necessity of achieving a data connection.

Google says this is possible by mixing Pixel’s visual core with its years of work in examine and computer vision.

” Being be permitted to hunting the world around you is the next logical stair and unionizing the world’s information and offsetting it most useful for beings ,” said Brian Rakowski, VP Product Management at Google.

Read more: