Mumbai-based celebrity-fan engagement startup TrueFan on Thursday announced it has raised $ 4.3 million in a Seed round of funding by pre-eminent investors like Ronnie Screwvala, Mayfield India, and Saama Capital.

“The celebrity-fan engagement market in India has huge increment capacity. Tapping into this, TrueFan has successfully on-boarded some of the top luminaries with an inventive business pose ,” said Nikhil Khattau, Managing board at Mayfield India.

Founded by Nimish Goel, Nevaid Aggarwal, and Devender Bindal in January 2020, the startup connects Indian devotees with fames through personalised and interactive suffers. The pulpit enables users to play simple quizzes around luminaries and the champions get a personalised video message from those stars.

fundingAlso Read[ Funding notify] Celebrity engagement platform WYSH causes$ 2M in Series A round led by KalaariAlso Read[ Funding alert] Tring promotes stores from Flipkart’s Kalyan Krishnamurthy, Udaan’s Sujeet Kumar, others

” Indians harbour unconditional love towards celebrities. Being a devotee myself, my personal experience of gate-crashing a wedding to meet my dream deity Virat Kohli holds testament to this. We aspire to fulfill lifelong dreams of millions of Indian followers and get them closer to their deities ,” included Nimish Goel, Co-founder and CEO, TrueFan.

” We’ve built this make from a generic Indian shopper lens where people like you and me dream of interacting with superstars. We want to make this dream possible but at a price range that’s equivalent to that given to a beaker of chocolate ,” Nimish said.

TrueFan claims that it caters to the everyday Indian audience who’ve grown up enacting dialogues from Bollywood movies, imitated hairdos of their beloved’ protagonists’ and’ heroines’ or turned into bathroom-singers with their favourite ardour songs. It allows these terribly’ true followers’ to interact with their superstars.

“When Nimish approached me on TrueFan, three things disturb me: firstly, any produce driven by technology is going to soar in the 2020 decade. Secondly, this is the perfect blend of gamification meets media meets content. Thirdly, the candour of the idea allows the product to seep through the wide, Indian user-base. For me, it is ideas like these that will really stay the course, ” territory Ronnie Screwvala.

In May, another notoriety involvement scaffold from Mumbai, Tring, raisedfunds from top inventors and startup investors including Kalyan Krishnamurthy of Flipkart, Sujeet Kumar of Udaan, and Gaurav Munjal of Unacademy amongst others. Kalaari Capital too leda$ two million Series A round in a Hyderabad-based celebrity engagement and pleasing scaffold WYSH in January this year.

( Edited by Megha Reddy)

Want to form your startup tour smooth? YS Education makes a extensive Fund Course, whatever it is you also get a chance to pitch your business plan to top investors. Click here to know more.

Read more: yourstory.com