Audi is looking to improve customer experience in the U.S. this year following a profitable 2020 for its regional trader network.

President of Audi of America, Daniel Weissland, believes that the recent launch of the e-tron GT has given Audi the opportunity to better connect with its customers.

“What we can influence — and it’s definitely one of our focus degrees — we want to plainly increase our purchaser know, ” Weissland told Auto News. “We have the best and most electrified concoction portfolio in 2021 that we’ve ever had, with the E-tron GT coming, and later the year, the Q4 E-tron and the Q4 E-tron Sportback. We now have a full-fledged electric portfolio .”

Read Also: The 2022 Audi E-Tron GT Is Here, And It’s A Beaut With Electrifying Performance From $99,900

Weissland believes it is extremely important for the brand’s dealerships to be proactive in the way they deal with customers and to tell them, “’No matter what, I’ll take care of it. No is important that, I’ll do that.’”

“From a payment point of view, the customer shouldn’t even have to ask for it; you should not just simply convene the customer expectation from the first touch point, you should transcended it, ” he explained.

Don Flow, the Audi marketer assembly chairperson, added that the coronavirus pandemic impelled dealerships to adapt and make changes, which were shaped easier by Audi guaranteeing contending dealerships incentive pays at the start of the pandemic.

“In life, certain things need to happen to change our demeanor, because human beings like to sit in our solace zone, and COVID coerced us all outside of our consolation region ,” Weissland said.” Independent from COVID, I reckon our manufacture is changing so much, customer anticipations are changing so much, behavior is changing so much, that if we’re not willing to step outside of our ease zone, there’s a risk that we are left behind .”

Read more: carscoops.com