The internet in general and video in particular have induced HUGE strides in the 10 times between 2010 and 2019.
Consider for a second, that when that decade started, YouTube was equivalent to a kindergartener , has still not been the world’s second largest search engine.
In that cavity, we’ve seen some of the best video veers yet–and we’ve seen some of the worst video vogues, right out of a MySpacer’s excitement dream.
Let’s take a look at the good, the bad, and the ugly of video directions from the 2010 s and what it educates us for the years ahead.
9 of the Very Best Video Trends of the 2010 s
The 2010 s met vast steps forward in the online video macrocosm and, with it, some vogues that pushed that possible to its fullest.
1. Video for Everyone
The accessibility of video became exponential over the course of the decade.
And it’s all down to one high-impact video trend: Equipment and tools for capturing, revising, and sharing video became much cheaper and significantly easier to use.
This acquired video more and more accessible for everyone–not only individuals, but brands as well. Not simply was this a significant video production trend, it also democratized the video creation process by opening it up to non-technical participants.
Plus, the proliferation of video-friendly social pulpits obliged video more prevalent across the web.
2. The Proliferation of Social Video
The 2010 s did more than just expand video start beyond product teams. With the rise of video sharing capabilities on social pulpits, this decade was also the one where it certainly began to feel like video was everywhere.
Not merely did structures like Facebook double-down on their investments in video( in the form of algorithm informs and big-hearted wagers on live stream ), but there was also a proliferation of weapons new visual-first social networks tailor-made for video: Pinterest( 2010 ), Instagram( 2010 ), Snapchat( 2011 ), Vine( 2013 ), TikTok( 2016 ), exactly to appoint a few.
And, of course, I’d be remiss not to mention YouTube, which positively exploded over these 10 times, rising to be the second largest search engine in all countries of the world , not to mention a massively favourite video invention and social platform.
Much of this led to one of my other favorite social media video trends…
3. The Vertical Video Revolution
Long considered a faux pas made by amateur videographers, horizontal video suddenly became the format du jour in the latter half of the 2010 s.
This mobile video tend was facilitated along by the advent of fleeting “Stories” formats on social platforms.
After rising to prominence on Snapchat, the Stories format was quickly adopted by other platforms( Instagram, Facebook, WhatsApp ).
This mobile-first short-form mix of vertical video and images has been nothing short of revolutionary. But why? It’s a near-magic combination of content that feels real-time, that’s obliged for mobile, and that encourages founders to be scrappier, rawer, and more authentic.
Couple that with the format’s low-spirited hurdle to entry and bingeable sort and you’ve got a recipe for material that labels and consumers alike love.
4. The Evolution of Video Storytelling
Brands truly upped their game in the 2010 s, moving from simply putting TV commercial-grades online to creating videos that tell narrations.
This shift to video content that was more about narrative than sales pitch cured symbols construct cartel with their publics, procreating it a video marketing trend with staying power.
5. The Rise of Niche Video Content
Video has moved from has become a wide-ranging strokes, spray-and-pray medium to one that’s rich in niche content. And not only niche-specific content, but material that’s not afraid to go long-form because it doesn’t have to pander to a vast audience.
If you’re interested in it, there’s a video about it. Guaranteed.
Want a 22 -minute video of someone solving a puzzle box? Got it. Inspecting for a six-minute tutorial about moss removal? It exists. Want to watch a seven-minute deep-dive on video SEO or video analytics? Of trend you do, and it’s out there.
6. The Shift to Lower-Funnel Video
Video has long been considered a great top-of-funnel asset. In the 2010 s, occupations finally started to see the potential it held for later on in the buying cycle.
It became a medium more widely used to educate purchasers and answer questions they have in order to push them further along in their journey.
Video demos and case study videos are now among the most popular types of video for businesses, are consistent with our Video in Business Benchmark Report.
7. The Expansion of Video Beyond Marketing
Digital video, like its Tv business precursors, have all along been the sole domain of the marketing team.
No more.
Sales units have taken to video like wildfire, lending personal, one-to-one video voicemails to their outreach cadences and arsenal of action tactics to build relationships and engage promises throughout the deal cycle. Recipients have made notice.
Add in the increasing ease of sharing marketing-created videos, and sales squads have become a video force to be guessed with.( They’re not the only ones, but more on that in our 2020 Video Trends Report …)
8. The Growth of Readable Video
A few major coerces came together to result in this video trend.
First, there was the rise of video on social networks. Second, was the increasing propensity of social media consumers to access those stages from portable designs. This naturally led to an increase of videos watched without sound.
Thus, the explosion of captions. Not merely do captions determine video content more accessible, they also move video easier for all users to destroy anywhere, on any machine, regardless of whether they want to turn the din on or not.
From captions came a brand-new style of video with the verse cooked right into the video file as part of the experience. Popular on social, these are commonly known as text overlay videos. Some were speechless, many had accompanying music should a onlooker choose to listen as well as watch.
9. The Introduction of Choose-Your-Own Adventure Style Video Content
Like choose-your-own-adventure diaries before it, this wording of interactive video allows users to have a choice over what happens in the contents they’re watching.
Not merely did firebrands try this out in their digital video material, it also made a huge splash on stages like Netflix, which measured out the capacity in both TV and movie form.
This online video trend proved just how much is possible with interactive content and made an previously committing medium even tougher to ignore.
Discover the Top Video Trends for 2020
Get the insights you need to craft a acquire video policy. Read the 2020 Video Trends Report.
5 of the Absolute Worst Video Trends of the 2010 s
You genuinely can’t reminisce about the most prominent high-pitcheds without reminding yourself of the lowest lows. These were the worst video vogues the 2010 s could offer up to businesses and purchasers alike.
1. Auto-Playing Video Ads
There’s a reason MySpace isn’t the dominant social media programme anymore. People don’t affection territory on a webpage exclusively to be met with an auditory assault.
Auto-playing video ads, while likely appealing to sure-fire firebrands for self-evident reasons, present a horrible know for users–especially the ones that pin themselves to the corner of your screen as you move through a website.
When it comes to video advertising tendencies, this is unarguably one of the worst.
2. Generic Brand Videos
Video offerings a ton of potential for creative storytelling. Unfortunately, in the 2010 s, countless firebrands fell into the trap of establishing videos that had the same generic upbeat background music, pseudo-exciting stock video footage, and generic motto.
This became so prolific that the deft tribes over at Dissolve actually made a spot-on( and award-winning) charade: “This is a Generic Brand Video”( which, if you haven’t already seen it, is well worth a watch ).
3. Dangerous Viral Video Challenges
Three words: Tide Pod Challenge.
While this was one of the most highly broadcasted a few examples of a video-based challenge that was just plain dangerous, it’s far away from the only one.
In addition to eating laundry detergent, viral video challenges have encouraged hapless players ending daily tasks blindfolded( Bird Box Challenge, inspired by the Netflix horror film ), climbing out the window of a moving gondola( #InMyFeelingsChallenge, motivated by a Drake music video ), or drop heated liquid on yourself or an gullible friend( Hot Water Challenge, origins unsure ).
The 2010 s accommodated no deficit of dangerous viral video trends.
4. Clickbait Video Thumbnails( Enough Said)
Any video maker or viewer worth their salt is common knowledge that the thumbnail can constitute or end the video.
But with great power, and all that. Unfortunately, the power of video thumbnails is one that was oft abused in the 2010 s. Like the clickbait headlines that replenished social feeds, so too did thumbnails that misled potential spectators about their contents.
5. 360 -Degree Videos
This isn’t so much a worst video tendency as it is a most disappointing video tend. While the possibilities associated with 360 were interesting, practical purposes instances were thin on the ground.
As an interactive format, 360 -degree videos still maintain so much unrealized potential.
The 2020 s may deem something different for this style of video, but as far as the 2010 s are concerned, this supposed video production trend calmly fizzled out.
Discover the Top Video Trends for 2020
Get the revelations you need to craft a win video strategy. Read the 2020 Video Trends Report.
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